AdTheorent D&A Overview
The AdTheorent Data and Analytics (D&A) team is responsible for organizing, analyzing, and deriving insights and actionable recommendations from digital campaign data.
The team then communicates these findings to internal and external stakeholders via concise, impactful deliverables.
The ideal candidate for a role with the team thoroughly understands the digital landscape, has a strong eye for detail, can tell a clear story with data, and thrives in a collaborative, team-oriented environment.
Responsibilities:
Independently own strategic initiatives that strengthen and elevate AdTheorent analytics offering, including designing, executing, and productizing custom analyses that support client business objectives, onboarding new data partners and tools, and reimagining legacy approaches to D&A tasks and deliverables Support internal and external stakeholders by understanding their needs, translating those needs into innovative solutions, and delivering on those solutions with a sense of urgency Coordinate with internal teams and data partners to design and operationalize standardized processes and reporting materials for AdTheorent’s ever-growing list of proprietary product offerings Assist in designing and implementing process improvements that drive intra
– and inter-team efficiencies, increase data accuracy and accessibility, and free up D&A team capacity to focus on higher level analytics Support direct reports in designing and executing against analytics and reporting frameworks tailored to meet the needs of each campaign Clearly define and manage project deliverables, timelines, and dependencies for junior team members, internal stakeholders, and clients Work with VP, Data & Analytics to ensure consistency of all D&A team processes across AdTheorent regional offices and identify ongoing analytics needs across the company Manage 2+ direct reports and provide training, project support, and career advice to junior team members Role reports to VP, Data & Analytics
Requirements
Bachelor’s degree, MBA or Master’s degree in quantitative studies preferred.
The equivalent combination of.
education, training, and work experience may be suitable 7+ years of relevant experience working in a quantitative business environment Minimum 4+ years of experience in digital media analytics Minimum 3+ years of team management experience (with direct reports) Understanding of the programmatic landscape Understanding of digital media campaign setup, tracking, and data Experience with both upper and lower funnel media Experience across multiple digital channels (e.g.
– Display, Video, Rich Media, CTV, Social) Understanding of relational database structure and functionality (e.g.
– SQL Server) Experience working with log-level data, including to design and execute custom analyses Strong project management skills: ability to concurrently drive multiple initiatives forward and meet deadlines Excellent written and verbal communication skills: ability to tell a compelling story with data, communicate complex concepts to a wide variety of audiences Strong attention to detail
Technical Skills:
Required
Advanced Excel and PowerPoint skills Proficiency in SQL Experience with Business Intelligence tools (e.g.
– Tableau, Datorama)
Preferred
Proficiency in statistical programming languages (e.g.
– R, SAS, SPSS) Experience with ad servers (e.g.
– DoubleClick) Experience with ad verification tools (e.g.
– IAS, Moat), third party research partners (e.g.
– Nielsen), attribution and measurement partners (e.g.
– Neustar), web analytics tools (e.g.
– Google Analytics), DMP’s (e.g.
– Oracle)
We are an Equal Opportunity Employer and seek to foster community, inclusion and diversity within the organization.
We encourage all qualified candidates, regardless of racial, religious, sexual or gender identity, to apply.