Ad Operations serves as the platform experts that support the activation and execution of digital ad campaigns.
Acts as the liaison between media counterparts and provides strategic and consultative guidance around ad-technology and marketing-technology alternatives and solutions to support client relationships; acts as data implementation experts and manages data governance.
Evaluates new and existing ad technology and/or vendors.
Serves as the solutions expert in matching client and agency objectives/measurement to ad-technology solutions.
Interfaces with multiple client and/or media agency teams to provide desired solutions/outcomes.
Has accountability for the performance and business results of multiple client accounts; leads account decisions, strategies and thought leadership, budget spending and staffing for region Tactically manages multiple teams of subordinate managers; has responsibility for hiring, performance appraisals, coaching and career development Establishes and monitors standards, processes, and communications; develops departmental plans, business, and/or organizational priorities Decisions are guided by client objectives Influences others internally and externally, including senior members of the account Job Responsibilities Guides the development of digital media strategies across multiple client accounts, coaching and guiding subordinate managers in the development of digital media campaigns Coaches subordinate managers to ensure accurate tracking and reporting across client accounts Ensures tags are confirmed to have a Data Protection Agreement (DPA) and comply with regulations (e.g., considered GDPR/CCPA compliant) Serves as the business lead within the market or region, leading the onboarding process of new clients as well as learning for internal and external parties. Trains, mentors, and develops junior colleagues; holds education sessions about how Ad Ops fits into clients’ processes, Ad Ops’ value proposition and strategic capabilities; documents best practices for internal and external communications/ presentations. Presents Ad Ops’ value proposition to clients Desired Skills & Experience Problem Solving: Anticipates, recognizes and clearly defines problems using various techniques to systematically analyze, weigh alternatives and propose solutions (Expert) Relationship Management: Managing existing business relationships, partnerships, and alliances internally and externally (Expert) Building Talent/ Developing People: Focuses on developing, coaching, and mentoring to enable others to improve performance and to reach their full potential (Expert) Prioritization: Assesses and ranks issues and tasks in order of importance for taking action (Expert) Ad Tech Solutions: Knowledge of technology or measurement ad tech solutions, including platforms (Expert) Leadership Development: Seeking and curating new business relationships and/or solutions; developing solutions using new or existing processes; and building team leadership qualities and soft skills needed to manage up/down/laterally (e.g., ability to navigate and be effective with multiple personalities.
(Expert) Employment Transparency
It is the policy of Kinesso, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job.
Duties, responsibilities, and activities may change at any time with or without notice.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990.
The job description will be reviewed periodically as duties and responsibilities change with business necessity.
Essential and other job functions are subject to modification.
Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.
For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Kinesso, please email accommodation@mbww.com
About Us
Kinesso brings together the best minds in data, technology and media activation to deliver seamless data-driven marketing solutions.
As a technology-enabler, Kinesso powers marketing systems through a proprietary suite of applications that integrate ad tech and martech.
Kinesso’s application framework spans audience, planning, and activation, delivering insights and business outcomes for leading global brands.