Ready to lead a programmatic media team?
This role drives development of client digital media business and develops and cultivates key partnerships to grow TMG’s capabilities and visibility.
The Digital Media Manager works with the digital and account teams to develop digital channel strategies and recommend final media plans that meet campaign imperatives and client objectives.
The Digital Media Manager is a crucial position which requires an individual to work well within a team and be prepared for a fast-paced and detail-oriented environment.
This individual is expected to show resourcefulness, exhibit accountability, work independently and demonstrate initiative.
As a media strategist, you will own the day-to-day logistics in the strategy, planning, activation and maintaining of digital media campaigns.
A strong attention to detail and aptitude for digital and technology is required.
Ultimately, this role drives innovation at the campaign level, and cultivates key partnerships both internally and externally, to deliver the best digital media opportunities to the client.
Main Duties and Responsibilities 20%
– Digital Strategy & Planning Leads Digital Media Strategists in plan development in areas such as: Manage daily workload and associated timelines of strategists Help define goals and ensure all campaigns are on strategy and meet client objectives Provide active leadership in communication optimization strategies, proactively communicating challenges and opportunities Investigate cross-platform opportunities across display, mobile, social and video; engage CRM and Search as appropriate Negotiating rates and programs with publishers Partake in group brainstorming sessions with the intentions of bringing great ideas to life Creating and managing programmatic deals with various publishers/media companies; testing new data and creative opportunities within the programmatic space (Programmatic buying experience required) Creates and able to present media specific documents media plans, objectives and strategies decks, and other related functions; reviewing and providing feedback to digital media team 20%
– Campaign Execution Ensure negotiations ensue and are of the highest quality, as needed for partner direct buys Cross check plans and all supporting documents (IOs, billing docs, pacing sheets, etc) Critical attention to detail and ensuring flawless execution Identifying areas of breakdown with process and determine potential solutions Providing analysis on media delivery, performance, trends and future implications in monthly reporting Guiding and mentoring the team on insights and analysis 30%
– Effectively managing team development and process Act as a role model for Media Planning team Explore areas for growth within the team across display, mobile, social and video Conduct performance reviews for media planning team Manage the flow of client media-related needs; create solutions and resolve problems 30%
– Industry/Client Leadership and Insights Participate in overall client media strategy development in order to deeply understand the role marketplace media plays in larger media objectives Work independently to plan key account(s) as necessary Seek growth opportunities for clients and cost cutting opportunities for the agency Act as day-to-day liaison between agency and partners, meeting with sales rep and management to maintain relationships, stay on top of offerings and develop compelling/innovative ideas for clients Seek new trends and opportunities within the industry; develop POVs to share with clients and media team Develop Case Studies for internal and new business use Participate in and lead new business pitches