Une Femme is a new brand of Champagne & sparkling wines made by women winemakers and supporting women-led charitable causes.
Of the massive 40B+ Champagne market, 100% of the top-10 brands are over 100 years old.
None are owned by a woman, focused on women, or particularly savvy in their online presence.
We are building that brand.
Now, more than ever, women are reassessing every single item they buy and voting with their wallets.
We at Une Femme look forward to being the wine brand that women think of when celebrating big accomplishments and significant moments in their lives.
You can read a bit more about Une Femme at Food & Wine, the New York Times, Vogue, and The Helm.
Une Femme seeks an experienced Digital Marketing Manager to lead our digital marketing strategy & execution, including our website, social media, and email marketing.
Success is: the development of a full-scale digital marketing program with a concrete, measurable, ROI-positive impact on revenue.
If you live and breathe digital marketing, we want to talk to you.
The Digital Marketing Manager will be responsible for:
Establishing & executing our digital marketing strategy across all digital channels (website, paid social, and email)
Creating a cohesive voice for our marketing positioning across all consumer-facing channels
Day-to-day execution of digital campaigns across web, paid social & email
Creating, launching, and optimizing paid and organic campaigns –
– including planning, monitoring, analysis and optimization of paid campaigns
Establish audience targeting and segmentation, budgeting, etc.
Optimizing the website for calls-to-action and crafting landing pages and lead generation forms for our content to distribute through relevant paid programs
Tracking, measuring, and analyzing all campaigns’ ROI
Using data gathered through frequent A/B testing to further the performance of future marketing strategies.
Continually refining our processes to convert customers
Developing creative ideas and identifying new strategies to experiment with new user acquisition campaigns
New Customer Acquisition
Acquiring new leads and customers through social media, pay-per-click, and cost-per-acquisition campaigns
A/B testing our website experience to optimize conversion across the site
Repeat Business & Customer Loyalty
Retargeting and re-engaging existing customers through email, paid social, and retargeting ads
Increasing LTV over time
Key Responsibilities
Identify target audiences and plan media campaigns
Develop, launch and actively manage paid campaigns and ads
Analyze performance data and traffic, and provide intelligent summaries and further action plans based on conclusions
Create and launch ad campaigns
Collaborate on different components of a campaign such as images and graphics with the creative team
Manage budget allocations and bid parameters
Developing advertising strategies and campaigns with marketing teams to most effectively reach our desired audience
Requirements & Qualifications
Sense of ownership and pride in your performance and its impact on the company’s success
Critical thinker and problem-solving skills
Team player
Good time-management skills
Excellent interpersonal and communication skills
Compensation, Benefits, and Expectations:
Los Angeles-based, working from our office 3-5 days/week in Venice Beach
Full-time role
Competitive salary & benefits, commensurate with experience
Job Type: Full-time
Pay: $70,000.00
– $100,000.00 per year
Benefits:
Flexible schedule
Health insurance
Paid time off
Schedule:
Monday to Friday
Education:
Bachelor’s (Preferred)
Experience:
Marketing: 3 years (Preferred)
Work Location:
One location
Work Remotely:
Temporarily due to COVID-19
Work Location: One location