The Demand Generation Manager at Ambassador is responsible for maintaining and growing our pipeline of qualified leads via paid ad placements.
The ideal candidate will be experienced in B2B SaaS marketing with a displayed sense of curiosity and a data-first mindset.
Working directly with the VP, Marketing, this position is a very hands-on role with a focus on sustained growth.
Roles and Responsibilities
• Take ownership of pipeline management, meeting monthly and quarterly MQL targets
• Develop, execute, and optimize demand generation and digital advertising efforts, namely PPC (Google Ads) and Social Advertising
• Conversion optimization for landing pages that exceeds industry average
• Measure, analyze, and report campaign performance to executive team
• New pipeline development to support growth
Experience and Skills
• BS/BA in a related field
• Deep understanding of SaaS B2B marketing
• 5+ years of demand generation experience with demonstrated success
• A high degree of initiative and curiosity is required
• Exceptional ability to write engaging copy for technical and non-technical audiences