Hi, I’m the VP of marketing at eVisit.
I joined eVisit because I believe in the company’s mission: to simplify healthcare delivery to everyone, everywhere.
We are creating technology to make it simpler for you to connect with your doctor, without having to go into the office.
In January of 2020, eVisit was made up of 20 employees out of our office in Arizona.
We are now more than 115 employees working remotely all around the world.
We are eager to have a great Content Director join the team and help us keep up with the growth we are experiencing.
I came to eVisit to build the best B2B demand gen team on the planet.
If you join us in 2021, you can put your hand on the steering wheel with us and leave a big mark on this team and the entire healthcare industry.
If you’ve ever wished you could look back at a hugely successful company and say “I was part of that”, this is your chance.
Where’s the job?
We are 100% remote, and staying that way.
We are able to hire marketers in all 50 states and internationally.
You can work from wherever you want.
Our team was distributed internationally even before the pandemic.
It’s baked into how we work.
Whats the job?
At eVisit, were working to simplify healthcare delivery to everyone everywhere and we cannot accomplish this vision without delivering compelling content.
We are seeking a Content Director who can help us realize value for our company, our customers and our patients.
We are seeking a business-savvy storyteller to help us drive awareness, generate demand, and enhance prospects’ engagement with eVisit.
The right candidate for this role is an exceptional writer and editor who brings creative vision, strong project management, and a results-driven mindset to the table.
At eVisit, you will have the opportunity to define a product that truly changes peoples lives.
We take pride in delivering practical and valuable information to help our customers succeed.
In this role, you will work cross-functionally to shape the narrative of our core solutions and bring our stories to life.
The Content Director will work on:
- Generating ideas and writing high-quality, thought-provoking content in various formats: videos, webinars, whitepapers, e-books, research reports, blog posts, SEO articles, and more.
- Executing content projects from start to finish, including:
- Project management (kickoff, timelines, review).
- Writing, researching (i.e.
SEO keywords or subject matter), and editing content.
- Managing internal stakeholder input to ensure quality and alignment.
- Ensuring a robust distribution strategy for each content asset
- Providing editorial expertise and content best practices to cross-functional partners across the marketing organization.
- Developing a blog strategy (from nurturing an audience to building a bench of guest bloggers) informed by best practices and experience.
- Creating content for an enterprise, executive audience that will capture and keep attention.
- Researching and testing new content formats and channels to increase brand awareness and generate inbound leads.
- Defining and tracking key metrics for content marketing success; regularly evaluate how content is performing in terms of views, keyword rankings, conversions, etc.
Requirements
- BA in journalism, English, communications, or related field
- 5-7+ years of proven content marketing experience, specifically executing a program to build awareness and deliver qualified leads
- Samples of engaging marketing materials such as web page content, e-books, blog posts, case studies, videos, infographics, emails, etc.
- Experience with SEO best practices.
Preferred experience with SEO tools (i.e.
Ahrefs, SEMRush, Google Search Console, etc.)
- Strong work ethic, team-player mentality, and experience working in a fast-paced, dynamic work environment managing multiple work streams end-to-end
- Excellent copyediting, communication & project management skills
- Experience using analytics to determine impact and effectiveness of content programs.
Preferred experience with content and web analytics tools (i.e.
Google Analytics, Hubspot, Salesforce)
Benefits
- Competitive salary and options based on experience
- Aetna National HSA and PPO plans with up to $0 Employee Premium
- Dental, Vision, Supplemental Insurance Plans
- Company-paid Long Term Disability
- PTO – Graduated plan, generous time off plus 10 paid national holidays
- Flexible work schedule
- Work life balance!
- Excellent opportunity for professional growth