Canvas Worldwide (www.canvasworldwide.com) is a joint venture between Innocean Worldwide and Horizon Media.
We are a global media agency network that approaches every client challenge as a blank white canvas to generate and create custom solutions.
It was created to embrace the rapid pace of change in the industry in the belief that future viability means reimagining what’s possible.
More importantly, everyone who works here is empowered to quickly bring new possibilities to life.
Position: Associate Director, Mobile Strategy
Location: Los Angeles (Playa Vista), CA
Division/Department: Digital / Mobile
Reports to: Director, Mobile Strategy
Job Summary:
This role drives development of client mobile business and develops and cultivates key partnerships to grow Canvas Worldwide’s capabilities and visibility.
Main Duties and Responsibilities:
Digital Group Focus:
Serves as an expert on mobile marketing and buying practices and thought leader on emerging opportunities
Transfers knowledge, best practices, and vision for buying approaches, analytics and tracking, day-to-day operational management, mobile channel allocation, emerging opportunities and new partnerships
Monitors campaign delivery and provides daily and/or weekly and/or monthly counsel ondigital strategy
Mobile marketing and buying expert
Coordinates with Sr.
Management and other ADs to share insight on pricing trends,research, campaign learnings, client and vendor relationships and process
Educates internal teams and clients on the mobile landscape
Consistently bring new media and technology ideas to team for application/brainstorming
Management and morale building
Optimize people and resource management
Acting as a mentor and providing conduits for professional growth among the team
Recognizing and developing individual growth via Performance Coach
Actively involved in education of internal and external teams on mobile capabilities
Participation in new business
Collaboration with internal brand strategy and activation groups for planning
Client and External Partnership Focus:
Drives development of client’s mobile business
Develops and cultivates key partnerships to grow capabilities and visibility
Active participation at conferences and on industry panels, speaking events, and committees
Oversee submission for awards and industry case studies
Supervisory Responsibilities:
Oversees Mobile Media Planners.
Knowledge and Skills Required:
Key Behavioral Competencies:
Organized, with a strong ability to multi-task
Extremely strong communication skills, both written and oral
Extremely strong presentation skills
True passion for media and, especially, the mobile arena
Background:
BA/BS required
Minimum 5+ years of experience in interactive media, marketing, and team management that includes progressiveresponsibilities
Media and Financial Services industry experience is preferred
Expert in AdService Technologies, ie, MediaMind, Medialets and DFA
Proficient in Rich Media technology
Excellent writer/verbal communication and effective problem solving skills
Exceptional eye for detail/organizational skills
Proven experience developing persuasive presentations
Ability to prioritize and multi-task
Ability to conduct comprehensive client-facing research
Ability to work in a dynamic, fast-pace environment
Job Type: Full-time
Experience:
Interactive Media, Marketing, and Team Management: 5 years (Required)
Education:
Bachelor’s (Required)