OMD USA is a proud part of the global OMD network.
In the US, we have 2,250+ people across 9 offices, dedicated to delivering insights that unlock demand potential, ideas that ignite consumer desire and results that accelerate business growth for our clients.
We are a dynamic, creative and influential agency network that collectively combines to make OMD the most awarded agency network in the world.
Qualifications
• 7+ years Agency experience in managing new brands in the Better For You (BFY) category or experience managing emerging brands is a plus
• The ability to develop insights and use data to support strategic thinking
• Blurs the line between planning and digital investment to ensure strategy is cohesive to digital execution
• Experience challenging a team to solve client’s challenges in unique ways; inspires others to try new approaches and serves as a role model to the team
• Experience leveraging data for reporting and used to define strategies, to defend strategies, and to uncover new opportunities
Responsibilities
The Associate Director, Integrated Media Planning (AD) acts as a marketing partner with our client and a key leader to the strategic direction of their brands.
In succession to the Director, they strive to be the ‘expert’ on their clients’ business, a leader within the planning community and liaison between senior management and junior team members.
The AD contributes to driving an audience first, planning and activation agenda for communicating with the Integrated Investment, Communications Planning and Marketing Science disciplines to develop a holistic campaign strategy across all media channels.
The AD is a leader and a manager, setting the working style for the group and fostering a positive, productive, entrepreneurial team culture.
They demonstrate a strong working knowledge of media across all channels and are data driven in their approach.
The AD should use strong analytic and technical knowledge as a sharp edge and can easily identify the most effective strategies to address client needs.
OMD is An Equal Opportunity/Affirmative Action Employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.