The Associate Director will be responsible for driving program enrollment within our employer customers by building and implementing innovative marketing strategies to help meet our revenue goals.
You will:
– Drive program enrollment within our most meaningful customers to ensure we meet our revenue and enrollment goals
– Understands the employer-to-employee benefits landscape in order to develop effective annual marketing plans and employee buy-in on our approach.
– Implements innovative marketing strategies and programs, looking for ways to cross-pollinate and bring these standard methodologies to multiple customers
– Internal owner of “voice of the employee,” leading and driving insights on consumer health trends, personas, etc, and putting them into action to create engaging content and programs
– Provides partnership and thought leadership to customers regarding enrollment marketing standard methodologies, driving the marketing conversation and sharing strategic recommendations based on learnings.
– Consistently measures campaign effectiveness, CPA and return on investment, refining and testing to get the best results; shares results with the organization and customer
– Monthly enrollment tracking and forecasting, tracking performance to quarterly and annual goals
– Support sales lead in contract renewal efforts Key Deliverables:
– Craft and execute the marketing strategies for our most important customers, helping us hit our goals for program enrollment and revenue
– Build and execute all enrollment campaigns, communication plans and content/collateral tailored to a customer’s unique population, ranging from highly segmented email sends to experiential marketing initiatives
– Lead and measure all multi-channel membership acquisition email, direct mail and text programs
– Execute tests, monitor, and work across teams to implement results
– Collaborate with the account team to develop case studies and stories that highlight value and best practices
– Build and implement multi-year enrollment and repeat plan to ensure ongoing and repeated revenue through the multi-year enterprise customers
Your Background Should Include:
– Bachelor’s Degree or equivalent; MBA a plus.
– Demonstrated success in enrollment marketing with large self-insured employers in prior roles.
Your background should include:
– A minimum of 8-10 years of experience in enrollment marketing or consumer campaign experience getting consumers to use a product (customer skillset).
– Strong understanding of employer benefit communications and employee marketing
– preferred
– Experience with effectively communicating to customers, particularly with employees or consumers
– Experience developing content and messaging targeted at employees for program enrollment.
– Experience with promoting health benefits preferred.
– Proven ability to collaborate and work cross-functionally to drive results in a matrixed, fast-paced environment.
– Demonstrated track record of getting things done and growing responsibility over time.
– Ability to effectively run multiple competing priorities.
– Strong interpersonal, organizational, analytical, communication and presentation skills.
– Willing and able to travel as needed.