Community powers direct relationships and one-on-one conversations between Leaders and their Members through text messaging at scale.
Launched in 2019 and headquartered in Santa Monica, California, Community is breaking new ground in trusted marketing and communications channels by connecting Leaders–global pop culture stars, local community organizers, small business owners and brands–to their Members to drive conversations that convert into actions, sales, revenue and more.
Join us at @incommunity
About the Role and Your Impact
As an Account Manager focused on the Entertainment vertical you will be responsible for educating, nurturing and cultivating relationships with Community’s existing upmarket entertainment leaders.
You will provide consultative solutions, identify opportunities to drive incremental revenue and long-term growth, and build trusting relationships by educating leaders on how to be successful on Community.
You will work collaboratively with our Sales, Business Operations, Product & Engineering and Marketing teams and act as the internal advocate for your existing book of business while articulating solution oriented feedback to internal key stakeholders to ensure renewals, increase subscription costs and leader satisfaction.
What You’ll Do
- Proactively nurture and educate existing book of business across network, studios, publishers, and talent
- Provide consultative recommendations to leaders to ensure proper campaign implementation and ROI
- Contribute to the development of collateral, content and case studies to encourage the usage of the product while amplifying our feature and service offerings to increase renewal rates and YoY revenue growth
- Actively monitor leader behavior/usage in order to get ahead of churn
- Collaborate with other Account managers to develop ideas, solutions, new processes in order to reduce/eliminate churn
- Collaborate with the Data team to develop specs for reports and dashboards to monitor performance and leverage this data to continuously improve leader servicing
- Monitor performance & delivery; suggest recommendations and best practices to optimize against KPI/ ROAS goals
- Dive deep into campaign performance data; guiding KPI-driven measurement strategies, identifying performance trends, optimizing campaigns to achieve results, and providing recommendations for upsell opportunities
- Serve as the product expert by educating leaders on new and existing products/features, as well as advising on best practices and bespoke campaign optimizations
- Provide the Product & Engineering org with detail and solution oriented leader feedback, pain points and feature requests while thoroughly communicating urgency level
- Maintain detailed technical understanding of end to end leader journey constantly seeking to simplify and improve the leader experience
What You’ll Bring
- Demonstrated success with driving adoption and articulating ROI to marketing, brand, CRM teams and additional key decision makers across networks, publishers, studios and agencies
- 4+ years managing and providing white-glove service to high touch accounts within the Entertainment vertical while mitigating churn and increasing subscription costs
- Experience with audience communication strategy and activations
- Direct experience with analyzing client needs, providing consultative recommendations
- Ability to manage and deliver requests from multiple stakeholders
- Ability to articulate thoughts and concepts fluidly
- Highly collaborative and ability to demonstrate diplomacy, tact, and integrity
- Excellent organizational, interpersonal, and communication skills
- High EQ; Excellent judgment and discretion
- Foundational knowledge and direct experience with account management, revenue, data and/or marketing
- G-suite, Salesforce knowledge
Community is proud to be an equal opportunity employer.
We commit ourselves to inclusivity across race, gender identity, sexual orientation, religion, body size, disability, age, and class
– in everything we do.