The Sr.
Manager, Global Brand Marketing – Women’s Training, is responsible for all marketing related activity related to the Under Armour Women’s Training consumer, worldwide.
The ideal teammate is willing to obsess about all things Women’s Training in order to craft consumer-focused, audience-driven go-to-market strategies for Women’s Training at Under Armour.
It is essential that the Sr.
Manager focus on growing the brand and driving sales by delivering a full funnel consumer journey that drives consideration and affinity with the Women’s Training consumer.
The Sr.
Manager will inspire diversity of thought, curiosity, and explore big ideas while collaborating with their cross-functional partners and regional marketing partners across the globe.
Ultimately, this leader will build global integrated marketing plans that authentically connect with the Women’s Training consumers and achieve or exceed revenue goals.
Essential Duties & Responsibilities Build global marketing strategy and development, partnering with key marketing cross-functional expertise partners to create plans that build authenticity & credibility in the Women’s Training category, drive consumer engagement & achieve / exceed sales goals.
Be the voice of the consumer, thought-leader and serve as a specialist around the Women’s Training consumer.
Define and lead the overall planning, impact and effective alignment of brand-related initiatives such as brand positioning, brand values, brand messaging and brand communications, across all channels Represent and communicate category POV and strategies to wide spectrum of internal and external stakeholders.
Facilitate formal hand-off with Regional Marketing and other business partners to ensure they fully embrace global activation plan, understand global guardrails and have everything they need to execute plans successfully in each region.
Implement standard marketing best practices; identify areas to streamline processes; lead and | or participate in cross functional “ways of working” sessions to increase cross functional engagement and strengthen operating model to be nimble, more effective/efficient.
Manage Specialist and interns when applicable Establish and drive a culture of mentorship across the extended team.
Qualifications (Knowledge, Skills & Abilities) Deep understanding and experience building GTM plans (Consumer, Positioning, Insights, Strategy, Brief Writing) Deep understanding of the consumer/audience journey Possess and convey a senior level presence, confidence and understanding of the business.
Understanding of global/regional commercial marketplace and business dynamics Strategic, curious, enterprise and ambitious mindset Purpose-led consumer obsessed Brand enhancing Ability to understand synthesize data, insights, marketing metrics Ability to lead, manage, and influence x-functional partners Effectively present/communicate to teams/groups Effectively build relationships Education And / Or Experience B.S/B/A in Marketing, Business, Communications or related field 7 years of relevant marketing experience in a fast-paced, consumer-driven, product-oriented company.
Other Requirements 5-10% of the year