Ref ID: 02310-0011893159 Classification: Digital Marketing Specialist Compensation: $40.00 to $50.00 hourly This is a full-time 40 hours temporary position with a duration of 60-120 days.
Upon completion there may be an opportunity to be considered for extended duration assignment or possible full-time employment.
TBD Remote OK
– Minneapolis based preferred for return to office after Labor Day Worker must provide personal hardware equipment PC/laptop/monitors
– secure VDI and systems access will be provided.
The client is on a journey to build a seamless experience across all of its customer and external audience touchpoints in order to drive an optimized customer experience and lead to improved sales.
A key factor in this success is transforming and modernizing our digital media approach evolving our strategy tactics to enhance how the company meets customer needs and delivers an optimized experience.
As the Digital Media Strategy Planner you will be responsible for working with our internal teams external agency partners to design build execute and optimize digital campaigns display paid search paid and organic social media and Email that meet or exceed key program goals.
The ideal candidate will need to partner closely with our agencies in strategy media analytics and creative and should have a working knowledge of key media channels Display Paid Social Paid Search SEO and Email media platforms Facebook Instagram Google Ads Google Analytics Bing Ads etc.
and media technology.
This candidate should be passionate about keeping a pulse on digital industry trends and best practices for targeting messaging creative and overall customer experience.
You should also be curious passionate and a digital thought leader with the ability to design and communicate media recommendations.
KEY ACCOUNTABILITIES DIGITAL STRATEGY Act as a digital media expert partnering internally to provide recommendations across our CF marketing team Work closely with web strategist and agency partners to deliver highly effective cross-platform campaigns that positively affect ROI and show measurable results Direct digital agencies to ensure strategy and integration across all digital campaigns will deliver to agreed results Work with marketing to build and test new campaign ideas Maintain knowledge of industry best practices and new technologies PERFORMANCE OPTIMIZATION Determine digital goals and track ROI across all digital efforts.
Conduct in-depth analysis of various programs to identify areas of opportunity as well as ways to improve current processes Work with agency partners to optimize campaign audience creative budgets and bids across multiple channels to target ROI/Performance goals Monitor buying strategies and keep abreast of industry trends Provide ongoing actionable insights into campaign performance to relevant stakeholders as well as provide reports and updates to internal partners as needed Candidates may reach out to barbara.strohoffer roberthalf for more info Job Requirements: Basic Office Skills Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies.
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