The Business Development Sales Executive is responsible for working with clients in the CPG, Convenience, Manufacturing, Grocery, Food Delivery and Restaurant verticals to understand needs, develop creative solves and deliver superior outcomes.
The successful candidate has a track record of success in delighting customers with innovative thought leadership combined with mastery of fast-paced environments, demonstrated financial acumen, a unique ability to capture valuable insight through probing questions and an ability to lead cross-functional teams.
Experience across the Martech, Adtech, Agency, and data provider ecosystems at the Senior Executive and C-Level is a must You can expect to have an entrepreneur’s accountability for managing a book of business to defined Acxiom and client outcomes.
Through prospecting and demand creation efforts, you will be expected to uncover new opportunities and grow relationships.
WHAT YOU WILL DO: Create strategic account plans based on account research, client interactions and industry trends/knowledge that identifies client entry points and longer-term growth opportunities Combine understanding of industry vertical, client needs, Agency services, Martech, Adtech and data providers into thought leading solutions Continuously evolve solutions and push boundaries to match the pace of digital and consumer change Structure efforts and demonstrate urgency through consistent opportunity progression from identified, to qualified, to closed Differentiate solutions from competitors Continuously upgrade Acxiom, industry vertical, client and ecosystem knowledge Own forecasting and keep tracking data up to date Meet and exceed targets and other business development goals Lead or facilitate contract negotiations Lead cross-functional team to ensure viability of proposed solutions and seamless solution integration between Acxiom, agency, partner, and client teams WHAT YOU WILL NEED: Experience building business value outcome propositions Creative solution and analytical thinking; BE PREPARED TO IDEATE AND SOLVE FOR NEW CHALLENGES THAT MAY NOT HAVE BEEN SOLVED BEFORE IN THE INDUSTRY Experience in online / offline marketing, data, tools, partners, etc.; ability to map capabilities to solve business problems or advance business goals Mastery of Zero Party, 1st Party, 2nd Party, and 3rd Party data Mastery of key tools/disciplines: SFDC, CLARI, ZYNBIT, 4 Disciplines of Excellence, Challenger Sales Solution sales expertise Demonstrated success with large complex deals & targets Experience in managing multiple accounts with multiple initiatives in high-pressure, fast-paced environments History calling on all levels of client organizations, including senior level executives Business and Account Planning and Organization Strong verbal and written communication skills Strong presentation skills Financial acumen; ability to develop intuitive ROI to guide Acxiom and clients understanding of business value potential Required Bachelor’s degree and/or minimum of 8 years of business development, client management and solution selling experience Preferred Expert knowledge of Adtech and Martech industry products, services, and solutions including data, data insight and analytics, programmatic, media and onboarding experience Expert knowledge & client contacts in one or more of the following industry verticals: CPG, Manufacturing, High Tech, Restaurants, Grocery, Convenience Stores, and/or Food Delivery Proven track record of meeting/exceeding goals involving large, complex deals with multiple stakeholders Ability to establish C-Suite level relationships Experience speaking on industry panels & events is a plus TRAVEL %: Ability to travel 25 to 85% when travel resumes GD17 PRIMARY LOCATION CITY/STATE: Homebased
– Conway, Arkansas ADDITIONAL LOCATIONS (IF APPLICABLE): Acxiom is an affirmative action and equal opportunity employer (AA/EOE/W/M/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person’s race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.