Golden Road is seeking a passionate beer fan for a Field Sales Representative role. The Field Sales Representative will be the direct link between Golden Road Brewing, our wholesaler and off- premise accounts within the San Fernando Valley area, calling on the AB Sylmar wholesaler partner. The Sales Rep would call on Off-Premise accounts from Burbank to Woodland Hills and up to Lancaster. The position is a FT salaried position with health insurance from Day 1, 401k match, trade spend, a company car, and a very competitive incentive bonus program.
Job Responsibilities
- The Brewery Sales Representative will be accountable for ensuring that sales goals are met by strategically increasing sales volume through sustainable growth of both distribution and volume. This position involves a considerable amount of time in the field visiting accounts, educating and building existing and new relationships in order to forge strong partnerships.
- Responsible for increasing distribution and volume of Golden Road products across the key off-premise accounts.
- Implement sales performance measures and targets using brand priorities with wholesalers while assisting in achieving expected results.
- Make daily decisions regarding retail inventory levels using past sales history, sales data tools, and changes in climate, competitive activity and special promotional activities.
- Utilize sales history, data tools, and competitive activity to manage territory and retailers
- Execute displays, events and promotional activities (may include evenings and weekends)
- Review target account analysis and reports to ensure brands are performing at the top of class levels for all assigned accounts.
- Establish and monitor quality control standards. Communicate with all departments as necessary.
- Improve velocity in accounts by building displays, driving distribution, resetting coolers, displaying POS items, educating retail employees, hand selling, sampling, securing features, and developing promotional programs.
- Add value to all key accounts by offering creative, impactful support and by keeping the accounts informed about all upcoming items within the company.
- Utilize and record daily tasks and activities within company CRM tool (Karma Notes)
- Knowledge of data tools (VIP, CSR, etc.)
- Review pricing and bring forward any competitive disadvantages or profit opportunities present in the market.
Job Qualifications
Minimum Qualifications
Minimum Qualifications
- Minimum 1-3 years in Distribution, Outside Sales, Food/Beverage or related industry.
- Knowledge of beer/alcoholic beverage industry
- Willingness to learn, strong people skills and quick relationship builder
- Current driver’s license, able to lift 50lbs
Preferred Qualifications
- Certified Beer Server or Certified Cicerone
- Bachelors in Business, Sales or Related Field
As a leading brewer, we are committed to finding innovative ways to continually improve. It’s this kind of thinking that creates a unique work environment by rewarding talent, celebrating diversity and encouraging forward thinking. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other characteristic protected by applicable law.