ForwardPMX is a global brand performance agency, home to 1,000 experts across 25 offices and 15 countries around the world. We create award-winning data, technology and media solutions that deliver breakthrough results and fuel growth to our clients’ businesses. We strive to be the best destination for the industry’s top global talent, creating an inspired, collaborative workplace culture that enables smarter problem solving and more focus on innovation.
ForwardPMX is looking for a Specialist to join our Display & Paid Social Media team. This Specialist, Display & Paid Social position requires you to be highly resourceful, with a high level of accuracy and attention to detail. We’re looking for people who want to further their career in digital marketing. Our perfect candidate for this opening will be an enthusiastic, pro-active, detail-oriented, and hardworking young professional, able to build, execute, monitor and evolve client paid media campaigns by following agency and product best practices and using best in class tools and technology to measure, test, optimize, and recommend new ideas to management.
Responsibilities:
- Assist in the planning and management of campaigns on social and display platforms (Facebook, Instagram, Google Display Network, YouTube, and various DSPs, etc.) working within the native tools on each platform to execute and optimize campaigns, etc
- Optimize campaigns to meet and/or exceed advertiser goals through channel-specific levers, including but not limited to: audience testing, creative testing, bid adjustments, and placement testing
- Build campaigns and ad sets within Campaign Manager (formerly DCM) to traffic ad campaigns across multiple platforms. QA the campaign builds and initial data to ensure successful launch
- Leverage research tools and resources to plan campaign tactics that adhere to client goals and target audience. Research industry benchmarks by platform and client vertical
- Collaborate with creative team and account managers to align messaging and targeting based on best practices and campaign objectives for new ad tests
- Combine data analysis and client feedback to configure, operate and optimize campaigns to meet client objectives
- Support your manager in preparing agendas and communicating weekly progress. Help to provide insights that highlight the story behind the data
Requirements:
- 2+ years of experience in social and display buying, paid media execution, and optimization.
- Knowledge of paid social and display landscape.
- Excellent time management and organization skills
- Analytical thinker who can recognize critical issues and focus attention accordingly as demonstrated through weekly performance analysis with ability to identify when in depth analysis is needed
- A resourceful self-starter with a very high work rate-able to get things done without constant input and support
- Works well both independently and collaboratively. Enjoys exploring new territory!
- Advanced knowledge of Excel, including pivot tables, VLookup formulas, etc
- Positive and outgoing personality, with the professional demeanor and ability to relate well with team members, upper management, clients, and media partners
At ForwardPMX, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose.
ForwardPMX is an advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race, color, religion, sex, national origin, sexual orientation, age, citizenship, marital status, gender identity, status as a protected veteran, among other things, or status as a qualified individual with disability. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know. EEO Employer M/F/Vet/Disabled.