As a Senior Insights Analyst, you will be tasked with diving into highly ambiguous problem spaces, generating insights and frameworks thatrsquoll inform how we build our products and experiences, and collaborating closely with our regional Publishing and Esports leads, stakeholders, external product partners and to improve our performance. You will advise in crafting effective regional marketing strategies for North America and Oceania, and improving the viewer experience for our esports fans. Projects you will drive include collecting and analyzing complex data to more deeply understand our audience and their behaviors, providing strategic insights to help develop assumptions and inform decisions, designing and build new dashboards to provide actionable insights, and sharing your results in clear, illustrative presentations and dashboards. This role will work alongside regional leadership in evaluating our existing portfolio, and determining how we can further develop our products. Performance in this role requires creativity, willingness to try, fail, and try again at a new approach until itrsquos working, and a broad familiarity with analyzing research data. Responsibilities Develop objectives, meaningful metrics, and testing strategy for initiatives With a focus on business health and publishing support, derive insights and drive actions based on regional performance relative to goals and recent trends Analyze and attribute the impact of internal initiatives external impacts on regional product KPIs Compare forecasted KPIs vs. Actuals. Analyze, learn from and report on meaningful deviations Work with Esports operational and publishing leads to develop, track and forecast viewership and business performance KPIs Organize the data yoursquove collected into reliable intel that informs about areas where we can improve the player fan experience in North America and Oceania Build Tableau dashboards for key ongoing analyses Craft narratives around trends to inform product and business strategy, and summarize for regional leadership and product leads Collaborate with each product insights team to forecast game KPIs by title on a monthly basis and socialize to product leads and regional leadership team Evaluation of product performance and recommendations for future product investment Share your results with others in clear, illustrative presentations and dashboards Deliver or collaborate on quarterly strategic analyticsresearch deep dives Build and maintain strong relationships with product and regional insights teams Integrate insights tools and methods into team learning and evaluation cycles Assist in monitoring and maintaining the health of eCommerce and Growth data ecosystem Required Qualifications BA in Economics, Computer Science, Applied Mathematics, Management Information Systems or a related discipline 6+ years of professional work experience analyzing large data sets, visualizing information, and informing company strategy Proficient with SQL-Pyspark, Databricks, and Tableau Knowledge of applied statistics Knowledgeable of multimodal analyses (merging research and telemetry data streams) Knowledge of using and analyzing research data High degree of comfort with broad communication, including presenting to large groups High degree of comfort building reports that stand ldquoon their ownrdquo and are able to be understood by audiences outside of the group they were generated on Comfort with ldquobusiness thinkingrdquo and ability to develop a holistic picture of what data is required for leaders to make strategic decisions at the regional level Expert communication and collaboration skills Some problem spaces require a high degree of creativity under constraints, candidates should be comfortable with experimentation and innovation for problem spaces where no clear best practices for methodsanalysis currently exist Desired Qualifications Graduate degree preferred or meaningful work experience in consulting, consumer insights or product strategy RPython or any other scripting language Knowledge around marketing strategies, tactics, and analytics is highly preferred Experience with gaming, tech or consumer products Experience within the tech, gaming or mediaentertainment industry