Job Title: Senior Data Analyst
Job Type: Full-Time
Location: Culver City, California
About TikTok
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.
Job Description
We are looking for a passionate Data Analyst who will turn data into understandable information, able to deliver clear goal-drive data reports to each Manager, leading to good insight that will help with accurate and effective business decisions. Come and help us grow out TikTok community!
RESPONSIBILITIES
- Find actionable strategic insights through funnels, cohort analyses, user segmentation, retention analyses and regression models to help us grow our products
- Partner with the product, data and marketing teams to answer high-priority strategic questions
- Define KPIs, build automated dashboards, reports, and models to help teams make faster better decisions
- Work with engineering and product to implement, qa, and monitor our logging and metrics
- Regularly report findings and ongoing KPI’s to marketing to provide visibility into campaign performance and assist in campaign optimization
REQUIREMENTS
- BA/BS in Computer Science, Math, Economics, Statistics, or other quantitative fields
- 4+ years work experience doing quantitative analysis
- Ability to synthesize and communicate complex concepts and analyses in easy to understand ways
- A solid grasp of common statistical methods and applications (A/B testing, probability, regression)
- Expert experience pulling large and complex data using SQL
- Experience with a data visualization tool (e.g. Mode Analytics/Chartio/Tableau)
- Familiarity with web analytics tools (e.g. Google Analytics/Adobe Analytics/Amplitude)
- Excellent verbal and written communication skills
- Self-motivated, detail-oriented, learn autonomously, and highly organized
Preferred Qualifications
- Experience with marketing analytics (e.g. Attribution/Forecasting)
- Experience working with very large data sets and distributed computing (Hive/Hadoop/MapReduce)
- Familiarity with R or Python is a plus
- Ability to approach problems creatively and build structure out of ambiguous requests
- Bilingual English-Chinese (Mandarin) a plus