Job Description
This essential role supports and drives the day-to-day workflow of our clients.
Focused on SEO technical and content strategies, we are looking for organized thinkers with great project management skills; self-starters ready to take initiative; clear communicators and excellent writers; and data-minded marketers who eat, sleep and breath search and content strategy!
ROLE FOCUS AREAS
* Support the team in the identification and execution of search engine optimization strategies that drive results for client
* Foundational knowledge of technical SEO principles
* Utilize toolsets/datasets to help inform and support technical SEO discovery and recommendations
* Frequent communication specific to technical SEO recommendations with clients and supporting the team in the development of findings
* Utilize toolsets to crawl and diagnose technical search issues
* Support the development of content strategies for organic search, including but not limited to:
* Keyword research and competitive gap analysis
* Capable of identifying patterns and themes with large keyword sets
* Familiar with aligning keywords and topics to align targeting to user intent and journey,
* Experience with developing competitive content assessments and content brief creation
* Leverage data to inform owned and earned marketing channels, especially organic search discoverability, content strategy recommendations, and paid media amplification
* Evaluate performance site analytics platforms to extract actionable insight for clients
* Stay abreast of industry and technology changes and adapt them for your clients