USIM is a full-service, integrated, media planning and buying agency.
We are media agnostic – creating best solutions to meet the goals of our clients, regardless of channel.
The integrated Media Planner will be responsible for planning traditional and digital media channels to develop holistic communication strategies that fulfill the client’s marketing goals.
This position will work closely with the junior and senior team members.
Through training and expanded responsibility, we want this person to grow into a “360” media expert, encompassing both digital and traditional media planning and buying.
RESPONSIBLITIES: Help to build media strategies for new, existing and potential clients Review, evaluate and develop media opportunities, plans and proposals Use syndicated research and media tools in development of plans Provide briefs, specs and authorizations for TV buyers, our programmatic team, etc.
Ensure proper delivery of campaigns from inception, creative development, media set-up, through reporting and results measurement Play a major role in executing and stewarding buys Maintain media budgets, billing and actualization for executed campaigns in conjunction with buying teams Development and presentation of media recommendations, evaluations, presentations, POVs, and media analysis to internal groups and to clients Consistent and effective communication with clients, management, account teams and internal team members QUALIFICATIONS & SKILLS Experience in working with either digital or traditional media (ideally both) Knowledge of MS Excel (functions, pivot tables), PowerPoint Experience with syndicated research tools, e.g.
Nielsen, MRI, comScore Ability to work with a team to achieve common goals Good written and verbal communication skills, especially for interaction with clients Ability to read with understanding and analyze data Good media math skills Good organizational skills and ability to manage multiple tasks Willingness to perform any task required for the clients’ or agency’s success Demonstrating real curiosity, constant inquiry Passion and strong interest for the media industry Willing to learn, grow, transform, especially into digital media EDUCATION & EXPERIENCE Bachelor’s degree, preferably with a concentration in advertising, marketing, business administration, and communications 2+ years of media planning and buying experience for digital media, traditional or both.
(Agency experience preferred) PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The employee will spend up to 50% of time sitting at desk, typing on keyboard, viewing computer monitor, answering telephone calls.
While performing the duties of this job, the employee is frequently required to sit and talk or hear.
The employee is occasionally required to walk; use hands and fingers, handle, or feel objects, tools, or controls; and reach with hands and arms.
The employee must occasionally lift and/or move up to 25 pounds.
Specific vision abilities required by this job include close vision and the ability to adjust focus.