Market Sector Leader – K-12


The Market Sector Leader supports HED’s growth in the K-12 market sector and serves as a thought leader in K-12 Educational facilities. The position is responsible for maintaining a strong presence for the K-12 studio, furthering its growth and development, overseeing market sector activities including new business development, managing client relationships, conducting fee and contract negotiations, coordinating with our marketing team on budgets and achieving project profit goals.

The Market Sector Leader serves as one of HED’s key participants and spokespersons with prospective clients, professional organizations and the public; and plays a lead role in the marketing of the HED’s professional services.


Responsibilities include, but are not limited to the following:

Strategic planning, positioning and business development
Working with Business Development Managers and Marketing Managers to identify project leads, develop marketing strategies and prepare proposals and interview presentations
Leading the process for developing and implementing the K-12 Studio marketing plan
Developing, negotiating and implementing the professional services proposal/contract process
Establishing project service delivery requirements, hour allocations, team structure and project schedule commitment, and project profit goals
Establish and maintain relationships with the state agencies governing public and private school development
Representing HED as a Project Director when requested or required
Managing the annual marketing budget for the K-12 Studio
Tracking opportunities, sales and revenue
Ensuring projects are delivered to HED’s quality standards and to the client’s satisfaction
Facilitating efforts across offices, both in pursuing and delivering work
Assisting with identifying a core team of experts within each technical discipline to service clients and provide technical expertise
Representing HED at conferences and seminars, publishing articles, and networking with individuals and professional organizations


Professional Bachelor’s level degree in Architecture and professional licensure required
LEED accredited and familiarity with working in a Revit environment preferred
Minimum fifteen years’ professional experience with five years in business development and project management, with a particular focus on K12 Educational Facilities
Extensive knowledge of all aspects of professional services from marketing through project close-out, including design and technical expertise
Experience and knowledge working with the State Agencies governing public school construction, namely DSA, CDE and OPSC
Experience with the entitlement process for private school development
A comprehensive understanding of the coordination aspects and related requirements of all design disciplines
Ability to motivate and work well with others under deadline situations
Exceptional writing and speaking skills, and strong organizational skills
Contractual and financial business acumen
Very detail-oriented, self-motivated, enthusiastic and flexible
Proven ability to interact well in various business and social settings


Capable of traveling to and from project sites for attending client, project and construction meetings
Capable of traveling to regional and national K-12 conferences
Ability to access project sites for observation, investigation and evaluation purposes
Ability to use equipment for communication and documentation purposes
Visual acuity to perform responsibilities


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