The Head of Product – Growth makes it possible for people to find Company, discover the value we offer, and make it an indispensable part of their lives.
Bring the world to Company – We make sure we show up everywhere customers might need our service. When customers google “Local things to do,” we’re there. When they ask a friend how they should celebrate the weekend, they get a referral code toward their first order. When they complete a booking, we make sure all the friends they’re inviting to the Company, are invited to sign up too .
When users arrive at Company, they will have an array of perfectly priced pools and a check flow that has them swimming before they even realized they clicked “Book now”.
If they are Space owners, their onboarding flow has them hosting in minutes with perfectly customized messaging per demographic and influential design to ensure hosts adapt the best settings and optimized pricing.
Change the way people live, earn, celebrate and escape-one win at a time.
What you’ll do:
- Build and Lead an Express product team focused on expanding our customer and increasing conversion on every funnel we’ve got.
- Analyze the user lifecycle, including the activation, retention, dormancy, and resurrection phases and deploy experiments to improve the lifetime value (LTV) and decrease churn.
- Lead data-driven customer segmentation (behavioral, demographic) & conduct growth experiments, A/B and multivariate tests, and funnel analysis
- Partner on product strategy for experiences that cross growth and core products
- Collaborate closely with various cross functional partners (e.g. marketing, core product, engineering, customer service & experiences teams)
- Conduct data analysis in partnership with the data team to investigate issues or research product decisions
- Run a series of market validation tactics, including market research studies, customer research, behavior data research, prototyping, painted door tests, pilots, and a/b tests
- Increase engagement via frequency, intensity and feature adoption. Determine casual, core and power users, and create retention charts to view average retention per cohorts over time
- Own the user onboarding journey. Measure click-through % and drop-off % and remove unnecessary friction from the sign-up and booking process
- Lead a team of engineers and designers, and drive towards achieving measurable outcomes.
Requirements
- Minimum of 4 years Product Management experience at a consumer marketplace, with at least 1+ years in a dedicated Growth position
- Knowledge of modern marketing tech stacks, e.g. Segment and Amplitude
- Live and breathe experimentation and data analysis
- Creative problem solver who can weigh and articulate trade-offs
- Excellent written and verbal communication skills
- You bring focus, structure and discipline
- You have strong product vision, instincts, and empathy for the customer experience. You have a track record for building products that demonstrate these skills, and can tell us all about them