Let’s Be FriendsAt The Mill Casino, there’s nothing better than being around your friends, and that’s exactly the atmosphere we want to create here.
We want team members to feel like they’re welcomed with the unique experiences and growth we can offer.
Come be part of the special atmosphere and hospitality of the hotel, or the welcoming, fun and friendly character of the restaurants and casino.
Join our team in its dedication to be the leading destination for gaming and hospitality on the beautiful, southern Oregon coastBASIC FUNCTION (the primary purpose of this position):This position is responsible for the development, support and coordination of the Social Media strategy for The Mill Casino
• Hotel & RV Park.
Develop and curate engaging content for social media platforms.
Assist in the creation and editing of written, video and photo content.
Maintain unified brand voice across different social media channels.
Develop measuring tools, detailed reporting and analyzing for social media campaigns and their effectiveness.PRINCIPAL ACTIVITIES & RESPONSIBILITIES:Promote a clean, safe, healthy and friendly work environment for employees and guests; report and direct safety issues to Safety Committee.Develop, implement and manage our social media strategy after conducting competitive research, platform determination, messaging and audience identification.Plan, attend events and produce live social media content.
Create, publish and share content (including original text, images, video and code) on a daily basis that builds meaningful customer connections, increases brand awareness and encourages community members to engage with the brand.Monitor online activity through various platforms and respond to patron inquiries, comments, reviews.Responsible for paid campaigns on social media.Collaborate with other departments to develop social media campaigns.Stay up to date with the latest social media best practices and technologies.Set up and optimize company pages within each platform to increase the visibility of company’s social content.Monitor SEO and customer engagement and suggest content optimization.Moderate user-generated content in line with policy.Attend daily, weekly, and monthly departmental meetings.Capture and analyze the appropriate social data/metrics, insights and social media best practices to measure the success of every social media campaign, then use that information to refine future campaigns.Provide excellent guest service and hospitality to Mill Casino guests.Completes required paperwork as designated by the department.
Use appropriate greetings, listen to and responds to guests needs appropriately.Provides information to guests about the property, promotions, programs, events, and benefits.
Perform Data entry, clerical, and filing duties.
Responsible for adhering to departmental and company performance standards.Must be a participating team member by providing input and suggestions, and being involved in projects, committees, and task forces.Stay informed about all property events, initiatives, products, and services focused on and/or relating to Mill Club guests.Consistently demonstrates the inclusion of Million Dollar Service in each interaction, including face to face and/or over the telephone.Other duties as assigned.POSITION REQUIREMENTS (training, objective educational or technical g required; skills; and years of experience):Preferred 2 years of experience as a Social Media Specialist or similar role.Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Trip Advisor and other social media platforms and best practices.Knowledge of Adobe Creative Suite required.Understanding of SEO, web traffic metrics, paid advertising, campaign and planning tools.Good understanding of social media KPIsExperience with doing audience and buyer persona researchFamiliarity with web design and publishingMust have excellent writing and proof reading skills.
Previous experience requiredStrong copywriting and copy editing skillsMust be able to type 45 wpm, excellent phone voice, computer experience essential, including all Windows applications.
Must be able to maintain strict confidentiality relative to financial data, casino procedures, company, promotions, policies, and guest information.
Able to read, write, speak and understand English; communicate in a professional and poised manner, using crisp, clear, and concise language.Good administrative organization skills required.
Ability to work with large volumes of detail deadlines and pressure situations.
Ability to memorize data concerning various events, promotions, and services.Possess the ability to convey denials or address an issue without causing guest to become defensive or alienated.Critical thinking and problem-solving skills Ability to work without supervision and to organize and track multiple projects and large amounts of detail necessary.
Must be multi-task oriented, have strong time management skills, organizational skills, and excellent customer service skills.Ability to work in a highly structured and measured environment.Must be able to work in a fast paced environment while maintaining a low level of stress.Able to work flexible hours, varying shifts, holidays and weekends.
Ability to sit for long periods of time.
Must pass and remain in compliance with Coquille Gaming Commission background check and drug free work place policies.This description of duties, responsibilities and requirements is a summary, and is not intended to include all that may be assigned or required.