Sales/Marketing Analyst position open in LA!
MUST live in LA an MUST come Beauty, CPG and Retail background.
Job Summary
The Sales and Marketing Analyst will affect business change through the creation and development of analytics and data insight capabilities and propose recommendations to the teams.
This position will be primarily responsible for analyzing, interpreting, and summarizing data for the company’s various sales channels, including wholesale and direct-to-consumer.
This position will also be primarily responsible for gathering and analyzing the performance of various marketing activities, including but not limited to paid media, email/SMS marketing, e-commerce site performance, and trade marketing.
In addition, this position will assist with the data strategy and market intelligence across the business portfolio, looking at problem solving and proposing solutions based on the data.
Within the role the Sales and Marketing analyst will also be require utilizing the date to present forward thinking solutions and intelligence that enables the business to capitalize on opportunities.
The Sales and Marketing Analyst will be required to exhibit excellent customer service and interpersonal skills in line with organizational standards and expectations.
Responsibilities
Data mining, management, and visualization
Mine, analyze and present data to provide actionable insights for Sales, Marketing and E-commerce teams, for both domestic and international markets
Acquire data from multiple sources and maintain databases/data systems
Build and maintain dashboards containing a mix of data visualizations and tables using PowerBI, Tableau or other related software
Work with large and complex data sets to solve a wide array of challenging problems using different analytical and statistical approaches.
Respond to ad hoc data requests and queries as needed
Consumer insights and marketing analytics
Lead initiative to research and define customer journeys across multiple brands and segments
Gather industry trends and synthesize into ongoing insights for the company relative to current and future priorities
Work collaboratively across the organization to identify opportunities where consumer insights can enable better decision making
Be the voice of the consumer ensuring all initiatives are grounded in a consumer perspective
Provide insights into marketing ad performance to improve paid ad efficiency
Design and implement a mix of qualitative and quantitative customer research to understand the voice of the customer across key touch points
E-commerce analytics
Track, report and analyze online metrics including, but not limited to: homepages, landing pages, on-site demographics, platform performance, customer purchase analysis (retention & increase purchase frequency), and bounce rate by page.
Conduct shopping funnel analysis and reporting to guide conversion rate optimization initiatives
Capture daily, weekly, monthly, and yearly eCommerce KPI’s and analyze trends over time
Submit recommendations to improve the revenue opportunities for the business, based upon data collected.
Customer data management
Analyze customer behavior data to inform strategy for ecommerce and marketing teams
Lead the implementation, management and governance of a CDP
Lead an actionable customer segmentation strategy to clarify core customer personas, influence brand marketing activities, and/or influence new product development.
Qualifications
Advanced Excel skills
Bachelor’s degree in STEM field or business degree with strong technical skills
Advanced working knowledge of SQL and other BI tools such as Tableau, Domo, Microsoft Power BI
Clear communication skills (written and verbal) to communicate business insights based on analysis
Experience collaborating with multi-functional teams (Executive, Finance, Marketing, Sales, Operations)
Experience in syndicated data analysis in the FMCG, CPG and Retail industries a plus
Familiarity with SEO tools a plus
Experience with Shopify, Klaviyo, and Attentive platforms a plus
Experience with paid search and social advertising platforms a plus