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Petal & Pup: Performance Marketing Lead

Petal & Pup

This is a Full-time position in Los Angeles, CA posted September 9, 2021.

Founded in Australia in 2014, Petal & Pup is a lifestyle ecommerce business with an emphasis on creating the best possible customer experience.

We were obsessed with how our ‘shop front’ looks and are committed to ensuring our customers have a wide selection of all the latest and greatest styles to choose from.Today, we operate our headquarters office and global distribution center in Brisbane, Queensland, Australia, and our US expansion office in West Hollywood, CA.

As part of our global expansion, we are looking for top performers and ecommerce experts to join our team!

Come help us grow the Petal & Pup brand around the world!

We only want the best and believe in maintaining a strong company culture and staying true to our values, including:> We’re all about style.> We’re mindful.>We’re egalitarians.> We love our customers.If this sounds like the type of opportunity and company that you would love to work with, what are you waiting for?

We can’t wait to meet you!As the Performance Marketing Lead you will be responsible for supporting Petal & Pup’s global expansion strategy through driving paid performance channels, and managing relationships with external agencies currently engaged.You will focus heavily on the acquisition of new customers, while also delivering a clear re-marketing strategy to continue the brand’s strong customer retention.

The primary purpose of this position is to ensure that all paid performance channels are operating at a profitable ROAS (Return on Advertising Spend) and aligned with overarching global marketing strategy.Essential Functions:Manage relationships with The Social Lab to ensure that they are continuing to drive an aggressive and profitable strategy across Facebook, and facebook owned platforms.

This includes sending through creative, liaising with replenishment and buying teams to be ahead of product trends and optimising creative based on audience fatigue or relevance.Manage relationship with Adcore to continue to expand our digital footprint across Google and google owned platforms.

This includes informing key partners on sales promotions, seasonal changes and new brand strategy.

You will also be responsible for the ownership and communication for new assets across content channels.Develop and implement a strategy across new paid platforms such as Pinterest and Tiktok while reporting on success and scalability.Support all paid channels to efficiently find a healthy contribution of brand relevant assets and product based advertising.Manage and maintain relationships with non-content based US affiliate partners where applicable.Coordinate communications across SMS channels.End to end reporting of all performance and PPC channels, inclusive of but not limited to spend, ROAS, CPM, CTR, and conversion.Report and provide strategic support across CRM tools to help drive customer retention and engagement.Record and assist in the analysation of data regarding customer acquisition, conversion and overall revenue.Work collaboratively with the Public Relations team to align with paid collaborations utilising UGC to focus on a more organic marketing strategy.Support Global Marketing Manager in the overarching global strategy, and always be willing to assist cross departmentally as needed to support the marketing ecosystem.Education and Experience:3-5 years digital marketing experience, preferably in a fashion background.Experience in working collaboratively with internal partners and external agencies.Thorough understanding of Paid Social and Paid Search providers.Have a strong background of success in delivering high ROAS campaigns and optimisations.Bachelors Degree in Marketing and/or experience equivalent.Experience with Shopify is highly regarded.Knowledge and Skills:Excellent communication, writing and presentation skillsProficient copywriting skills.Highly detail-oriented, team-player, flexible, positive and creative.Self-motivated and strong collaborator, who encourages confidence and influences peer teams and partners.Outstanding critical thinking, problem-solving and decision-makingWe offer a package that can only be described as best in class within the ecommerce space today!Amazing Employee Discount Program (50%)Company Sponsored Medical (HMO & PPO Options), Dental, & Vision PlansCompany Paid Life, Short Term Disability, Long Term Disability, & Employee Assistance Plans401(k) Program (100% Match Up to 5% of Pay)Individual & Team Based Leadership Development ProgramsPositive Company Culture that Celebrates both Personal & Company Milestones15 Vacation Days + 10 Sick Days + 10 HolidaysAside from the amazing array of tangible benefits and perks, Petal & Pup offers you the chance to make a daily impact on a global business.

You have the opportunity to pursue your passion and plan your own future as part of our team!

What are you waiting for?#Petal& Pup #Petal&PupCareers #akaBrands #akaYourCareerPetal & Pup USA, Inc., is an Equal Opportunity Employer (EOE).

We’re committed to a diverse and inclusive workplace and encourage applicants from all walks of life.

Come join us, different makes us better.If you need assistance or accommodation during the hiring process due to a disability, please contact us at hr@aka-brands.com.

Please note that we do not respond to application inquiries or resume submissions via this email address.Principals Only No Agencies Please.PI144480347