As an Analyst on the Marketing team, you will play a critical role in supporting Alo Yogas integrated marketing and brand marketing efforts.
This person will dive deep into our abundant marketing and sales data to find valuable client insights, liase with IT to ensure accurate and comprehensive data, and deliver a variety of priority reports and dashboards.
The successful candidate has strong analytic/programming skills, attention to detail in validating accurate data outputs, and a passion for all things Alo Yoga and wellness.
The position reports to the Director of Integrated Marketing and will be a lead in ensuring accurate client data and reporting for various business areas within Alo Yoga.
Position Responsibilities:
· Analyze large volumes of client data and use it to inform how we define client-centric strategies to grow our business
· Manage, maintain, optimize and develop weekly, monthly, and quarterly reports and dashboards designed to provide client insights that impact decision-making at the executive level.
This includes ensuring data integrity and evolving dashboards as priorities shift.
· Take advantage of tools, such as Google Analytics and internal resources to ensure that dashboard processes/socialization are as automated and efficient as possible.
· Synthesize complex data analytics into easily understood concepts and create data visualizations that will be shared at all levels of management
· Perform ad hoc analysis to answer strategic business questions
Qualifications:
· Strong Analytics background with 3 years experience in an Analytics role
· Strong SQL skills
· Expertise with Google Analytics desired
· Exceptional problem solving and analysis skills
· Fast Learner who is eager to dive into the data and expand their analytics skills
· Excellent communication skills able to articulate findings that are not always straightforward or intuitive