Web3 Gaming Head Of Marketing-JJA.CO
Head of Marketing
Insights About the Role
Looking for a talented and experienced Head of Marketing to lead the marketing efforts for our Web3 gaming studio. The ideal candidate should have a proven track record of driving successful marketing campaigns and growing brand awareness for gaming or entertainment companies.
The Head of Marketing will report directly to the COO and work closely with the CEO
Responsibilities and Deliverables
- Develop and implement a comprehensive marketing strategy that drives user acquisition, engagement, and retention across our Web3 games
- Create and manage the marketing budget, allocating resources to the most effective channels and campaigns
- Collaborate with game designers, developers, and product managers to ensure that marketing goals align with product goals
- Build and manage a high-performing marketing team, providing leadership, guidance, and mentorship to drive performance and growth
- Develop and execute creative campaigns across social media, influencers, and other relevant channels
- Develop and manage relationships with key partners, influencers, and media outlets to amplify our brand and game launches
- Analyze and report on the effectiveness of marketing campaigns, providing insights and recommendations for continuous improvement
- Stay up-to-date with the latest trends, tools, and techniques in gaming and marketing, sharing insights and knowledge with the team and company.
- Develop a comprehensive marketing strategy and plan for each game, aligned with product and business goals
- Launch and manage successful marketing campaigns across various channels to drive user acquisition, engagement, and retention
- Build a high-performing marketing team that delivers on KPIs and business goals
- Deliver regular reports on campaign performance, providing insights and recommendations for continuous improvement
- Drive brand awareness and recognition through effective storytelling and creative campaigns
Critical Selection Criteria – The Must-Haves
- 8+ years of experience in marketing, with at least 4 years in a leadership role
- Proven track record of driving successful marketing campaigns and delivering measurable results
- Experience in building and managing high-performing marketing teams, with excellent leadership and mentorship skills
- Strong analytical skills and experience in using data to drive marketing decisions
- Excellent communication skills and ability to collaborate effectively with cross-functional teams
- Creative mindset with a passion for gaming and entertainment
- Bachelors degree in Marketing, Communications, Business or a related field, MBA preferred.
The Nice-To-Haves
- Leadership experience from gaming or entertainment industry
- Strong understanding of Web3 technologies and trends, and experience in marketing blockchain-based games or applications is a plus
- Web3 experience
? MBA preferred
Personality & Cultural Fit
? Autonomous. Self-starter who is proactive and requires minimal direction
? Confident — but not arrogant; knows their stuff; enjoys being in a high-impact and leadership role
? Entrepreneurial spirit: Loves to build from scratch and wants to be involved in the business at every level, from the nitty-gritty details to high-level, long-term strategy
? A Hustler. Ambitious, Driven, High Energy with a steadfast work ethic; loves getting s__t done!
? Scrappy + Resourceful. Able to optimize teams, processes, and workflows without the luxury of massive staff or budget
? Collaborative Team Player who brings a sense of humility and accountability as a leader. Can partner with leaders and teams across the company and inspire others to do great work
? Results-Driven. Thrives on metrics-driven systems and process, delivering, and execution; is highly accountable and holds others accountable.
? A creative visionary who wants to explore unchartered territory creating new and exciting Web3 experiences
? Passion for the future of Web3 and the overarching ethos of blockchain, emphasizing decentralization and empowering people to do their best work