RemoteSeniorLead Sales Marketing Specialist-Confidential
Outcomes and Activities:
- Develop and maintain comprehensive sales toolkits that package our value proposition in a compelling manner.
- Create and execute an experience that seamlessly integrates digital and offline marketing channels to support the sales organization’s goals and business objectives.
- Conduct ongoing market research to cultivate your expertise about our industry, customers, offerings, and the competitive landscape.
- Develop programs that challenge the status-quo, build intrigue, overcomes barriers and objections, and highlights our key differentiators.
- Consistently measure and communicate the impact of initiatives.
- Writes clear and concise creative briefs, test documents, test plans and
- strategies, driving continued performance and optimization against KPIs across
- channels.
- Develop learning agendas and test plans to continually optimize creatives based
- on audience insights and in-market performance.
- Knowledge and Skills:
- Fluent in business economics to understand where marketing creates leverage to drive growth.
- Can synthesize insights to identify new recommendations to improve marketing and business results.
- Experience developing an efficient and effective end-to-end funnel journey.
- Fluent in MarTech with a clear understanding of what capabilities can enable
- growth.
- Confident with interpreting analysis and structuring analytical requests.
- Hypothesis-led and data-driven in all marketing intent.
- Can break a strategy down into a structured testing plan / learning agenda.
- Can break a strategy down into an actionable plan that accelerates speed to
- market.
- Highly effective communicator who makes complex ideas easy to understand.
Senior/Lead Sales Marketing Specialist
- Self-driven, motivated to help, and able to perform with minimal supervision in a team environment.
- Operates with a growth mindset, displaying a strong aptitude for expanding their skillset.
- Role specific:
- Thrives on the opportunity to lead and build new opportunities in an undefined space, collaborate and drive for results.
- Ability to map out a cross-channel customer journey and execute a strategy to optimize our marketing.
- Ability to build relationships and influence internal decision makers with formal recommendations and informal networking.
- Experience working with marketing automation systems, such as Pardot, Marketo, HubSpot, Eloqua, etc., creating HTML emails and landing pages.
Requirements:
- Bachelors Degree.
- 3+ years of B2B or B2C digital marketing experience in a marketing organization
- of at least 20 (client-side or agency).
- 1+ years writing creative briefs and partnering with creative teams.
Preferred:
- 1+ years working with marketing technology platforms and tools.
- 3+ years working with marketing technology platforms and tools (Lead).
- 1+ years of experience in an agile operating model.
- 1+ years of marketing experience in financial services or other highly regulated
- industries.
- 1+ years of experience supporting/communicating with a remote Sales team or
- automotive dealers preferred.
- Experience with marketing automation tools such as Eloqua, Pardot or Marketo.
- Product marketing experience a plus.