Marketing Co Ordinator-SHAY Jewelry
Position Description: Marketing Co Ordinator
Why SHAY?
SHAY is a mother-daughter fine jewelry line founded in Beverly Hills in 2004. All pieces are designed in-house and made of exceptional natural diamonds and precious gemstones set in 18-karat gold. SHAY is sold in luxury boutiques throughout the world such as Harrods, Net-A-Porter, Saks, and many more. The jewelry is worn by some of the worlds biggest celebrities and influencers such as Beyonce, Hailey Bieber, Jennifer Lopez, Rihanna, The Hadids, Alessandra Ambrosio, and many others.
We are currently an 8-person team based in West Hollywood and looking for a fast-paced Marketing Co ordinator who is motivated to help take us to the next level. This role will be critical in the quality and effectiveness of all content shared on the blog/website, social media channels, email newsletters, and wherever else our content ends up!
In this role, you’ll be working alongside the founders, and Director of Marketing, in order to create marketing assets & social media content. You will be responsible for shooting your own photography to post, creating motion graphics or short videos (typically from existing assets), and creating infographics and concepts of new ways to connect with our clients. You will also support the sales team with any imagery editing or creation requests.
Experience in paid ads from creation to implementation and management of the budget is an advantage.
Responsibilities:
· Drive overall brand awareness, engagement & growth ensuring achievement of company KPIs
· Define & execute performance marketing strategies across social & email marketing to increase organic traffic and reach
· Coordinate company-wide global marketing calendar and ensure flawless execution of marketing initiatives & campaigns
· Develop and execute strategic plans for public relations and social media, inclusive of influencer marketing, content creation & curation, community management, collaborations, partnerships, and activations
· Drive cost-effective new customer growth & healthy retention rates
· Analyse campaign data to continuously optimize & improve performance
· Stay informed of media trends & emerging platforms in order to proactively plan & execute
· Manage CMS activities including page creation/layout, website maintenance, on page SEO, and recommending user experience updates
· Work closely with the Sales teams, enabling them to meet their commercial objectives by providing them with high-quality collateral, tools, materials, and presentations
· Work closely with the product management team to define marketing materials and programs.
· Initiate research and analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback
· Analyse marketing campaign metrics & recommend future strategies for ongoing optimization
· Manage social channels increasing brand awareness
· Drive brand awareness through the creation of authentic storytelling
· All content creation
· Be present for all lifestyle and website shoots, creating in-house content
· Shoot all social media content
· Engage and build our social media community
· Creating & implementing paid ad campaigns on Google & Facebook
Requirements & Skills:
· Microsoft Office
· Social media platforms & scheduling programs
· Mailchimp/Klaviyo
· Google Analytics & Ads
· Competent photographer
· 2-5 years experience in fashion or jewelry
· Fluent in full Adobe Suite
· Strong problem-solving and communication skills
· Must provide a design portfolio
Only suitable applicants will be contacted.