The Business of Business is a division of Thinknum, a venture-backed firm that provides alternative data to hedge funds, investment banks, big tech, retail, startups, Fortune 500 companies, and other businesses seeking to outsmart their competition.
The Business of Business uses this same data in our reporting.
You’ll also find us cited in media outlets including The New York Times, The Wall Street Journal, CNBC, CNN, The Hustle, and many others.
Thinknum data provides unique insights into big or emerging stories, allowing us to see around corners to predict trends and explain the hidden stories behind the most important events shaping the business world today.
Learn more here: https://www.businessofbusiness.com/careers/ The Business of Business is looking for a Growth Marketing Lead to join our Media Team.
As a Growth Marketing Lead, your core focus will be growing the audience of our media publications through both organic and paid growth initiatives.
You have the ability to cultivate pitches and work with the media to secure coverage.
You will collaborate with internal and external stakeholders in a fast-paced and dynamic environment and form long-term partnerships with media.
If you are a strategic thinker passionate about social media, tech and business development this is a role for you.
Core Responsibilities
• Secure prominent placements and citations for our insight-driven stories
• Develop and cultivate relationships with journalists and media partners
• Manage email releases and grow our newsletter audience
• Assist in the development execution and distribution of new content formats and strategies
• Grow and optimize our paid advertising channels
• Edit and manage our social media releases
• Distribute our content across relevant online and offline communities What you will need
• A Bachelor’s degree, preferably in Marketing, Journalism or Communications
• At least 1 years of experience in the media relations/media business
• Strong interest in media, business, tech and current events
• Excellent writing skills
• Social Media Advertising skills (Twitter, Linkedin, Reddit)
• Results-oriented nature with the ability to meet tight deadlines in a fast-paced environment
• Strong research and project management skills
• Knowledge of the latest industry trends and competitive news landscape
• Exceptional communication and organizational skills
• Reliable and trustworthy nature with the ability to handle high levels of confidential information
• Positive attitude and team player mentality