who will be responsible for Taboola, Outbrain, and other native ad platforms.
This role will be involved in the entire campaign cycle from start to finish, including creating ads, testing for performance, determining budgets, launching and overseeing campaigns.
What your day will look like
Set-up, manage, execute and analyze paid media campaigns and budgets on a daily, weekly, and monthly basis to keep spend optimized for sales growth while hitting strict ROI goals
Collaborate with multiple departments to drive marketing projects from idea to completion and then through testing/optimization
Continuously ideate, implement and measure results of A/B testing for both creatives and landing pages to optimize for engagement/conversions.
Perform regular tracking and analysis on the performance of each advertising channel and campaign.
Maintain a top-level view of customer experience throughout the sales funnel
Review new content submissions (sales letter copy, video edits, etc.) and provide feedback if changes need to be made before testing
Stay apprised of industry standards, new media programs/opportunities and implement new strategies to reach targets.
Act as point person across all company departments for individual customer acquisition funnels
The best candidates will have
2-5+ years digital marketing experience preferably within digital acquisition/ performance marketing (Direct-to-Consumer experience preferred)
Must have grew and managed large spends on these platforms
Native advertising experience, using platforms such as Taboola and Outbrain preferred
Experience optimizing sales funnels via A/B testing
Strong mathematical and analytical skills
Openness and ability to learn new concepts and systems quickly
High level of accuracy and attention to detail
Proficient at managing multiple projects and able to organize, prioritize and structure workload
Strong interpersonal, verbal and written skills
Self-motivated and a drive to succeed
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