Our Industry
There are 20 million single family residences (SFRs) in the United States, more than 19 million of which are owned by 15.5 million very small investors, individuals or families who own one or two units. For these rental property owners, there is little in the way of data or technology to help them understand the market rental rates for their property, find and market to the highest quality prospective tenants, and manage the ongoing maintenance of their rental units with minimal headache. Pain points like these are why more than a third of all SFR owners turn to property managers for help.
Full-service property management for SFRs is a hyper-local and highly fragmented business. And just like the owners, property managers have little in the way of data, tools, and automated processes to enable them to scale and work smartly. Further, there is a misalignment of incentives between traditional property managers and the owners they represent managers can promise a high rental rate to win the business, but do so without consequence if they secure a lower rate. They pitch fast leasing timeframes but have no skin in the game when vacancies stretch from weeks to months. Missteps on both of these fronts come at a high cost; they often are the difference between a homeowner making or losing money on their rental property each year.
Our Company
Doorstead is here to address these pain points and more which have long been considered unfixable by property owners. Doorstead is a full-service, digitally-driven property management company that puts both the owner and tenant customers at the center of what they do. For owners, the company eliminates uncertainty by guaranteeing market rents and putting a cap on vacancy before they find a tenant. This upfront guarantee gives owners peace of mind while aligning incentives of the owner and manager. We invested early in building local data sets and machine learning models, leveraging tens of attributes for a given home to predict market-clearing rents that minimize vacancy while maximizing owner cash flow.
In less than 3 years of operations, weve booked 8-figure gross rents, indexed rental prices for over 10MM properties, and raised $17M+ from the investors who backed Redfin with participation from executives at Opendoor and Uber. We believe that without the smart, hard-working individuals that make up our winning team, we would not be where it is today. We have a once-in-a-lifetime opportunity to reimagine an entire industry and create the right way for today.
The Role
As the Content Marketing Lead at Doorstead, you will be part of the Growth team and responsible for building a content and communications program. The content lead will oversee our thought leadership content, social media calendar, our online reputation and reviews program, and support our PR strategy. Your will communicate with homeowners and tenants, and create content on topics relevant to small real estate investors and long-term rental properties.
We are looking for a creative self-starter who wants to grow an engaged audience, and possesses strong interest int the rental real estate industry. This role will involve building, project managing and execution, and requires the ability to influence and align internal stakeholders.This role will report directly to the Head of Growth, and partner with the Acquisition and Activation leads on the growth team.
The candidate in this role will:
Establish editorial priorities and drive our social media publishing calendar, and run several social media accounts publishing content relevant to targeted audiences.
Write, edit and manage production of blog posts, case studies, PR requests, and other long-form content types.
Manage our customer experience platform to manage and grow Doorsteads online presence on listing and reviews platforms.
Develop and oversee a set of internal processes to guide planning, creation and publishing of content.
Work with our management team to set measurable goals and milestones, and implement and maintain infrastructure to measure and report on progress.
Build and nurture strong cross-functional relationships with stakeholders across the company, collaborating most closely with other team members in external- and customer-facing roles.
The right candidate for Doorstead will fit into the culture if the following resonates:
An owner mentality with high empathy and customer obsession
An athlete mindset focused on deliberate practice and building momentum
A lifelong learner who has an internal compass and believes in radical candor
A member of a troupe that believes were better together and it is important to be on time, every time
A pioneer who fearlessly breaks through challenges and believes in working hard, smart, and being disciplined.
To succeed in this role, the candidate will likely need the following qualifications:
2-5 years content marketing and/or editorial experience
Demonstrated success building engagement through compelling, branded content.
Portfolio of experience writing and editing both short- and long-form content.
Foundation in SEO and growing traffic via organic search, and ideally a deep understanding of SEO.
Ability to manage contractors, freelancers, agencies and internal partners to deliver on projects and deadlines.
Excellent written and verbal communication skills, with strong attention to detail.
A desire to get things done quickly and efficiently