Advanced Nutrients is seeking a Chief Marketing Officer located in our West Hollywood Headquarters to help us continue our rapid growth in one of the fastest growing industries in the nation.
This role is responsible for all undertakings related to conceptualizing and implementing market strategy and brand initiatives.
Responsibilities include, second to none leadership acumen, business, and market development; market research, digital marketing as well as planning strategic direction for managing multiple brands.The CMO will formulate and execute overall strategy with an emphasis on cultivating integrated marketing campaigns and developing creative and impactful content that drives revenue and customer acquisition.
We are seeking a talented inventive mind to inspire the team and establish marketing content that is on point with the overall marketing brand.The role is highly visible and offers an opportunity to build something great and includes defining and executing the demand generation that will fuel our growth.
We’re looking for a strong innovative marketer with executive presence.
The ideal candidate will have experience leading both B2B and B2C go to market strategy and content, including digital marketing in high growth businesses, and managing a high-quality brand.Expectations.
Develop wide-ranging marketing strategies that advance and support company goals.
Responsible for all development of far-reaching campaigns and promotions.
Lead all digital, event, brand and materials focusing on both B2B and B2C.
Effectively manages social media marketing activities through building a digital presence and bringing the Company’s brand to life..
Create and manage budgets for marketing campaigns and track and report on ROI.
Develop innovative and non-traditional ways to go to market to support brand objectives.
Acts as the internal champion for the brand.
Build and write content for multi-channel distribution.
Develop standards, systems and best practices for content creation, distribution, and maintenance.
Integrate content activities with traditional marketing campaigns.
Map out a content strategy that supports and extends the marketing strategy and goals, both short and long term..
Work closely with other departments to ensure that marketing campaign and content are line with the overall business strategy and meet the needs of all key stakeholders..
Establishes and maintains a consistent image throughout all product lines, promotional materials, and events.
Represents company at industry meetings; establishes and maintains relationships with industry influencers and key strategic partners.
Ensure all content is on brand, consistent in style and optimized for all channels.
Leads internal branding initiatives and project streams for implementation of the Advanced Nutrients’ brand.
Qualifications.
Undergraduate degree in business or marketing.
Minimum of 10 years’ experience in leading a marketing function and at least 3 years’ experience in content creation and driving marketing campaigns.
Demonstrated record of building a marketing organization and holding responsibility for all marketing channels; Understanding of brand positioning and brand strategies for a portfolio and demonstrate the ability to connect brand message to our patients.
Analytical thinker who sees the big picture while able to roll up their sleeves and focus on the details.
Initiative-taker who can independently own and deliver on a diverse range of projects.
Meticulous with the ability to juggle multiple priorities.
Experience with analytics, and knowledge of CRM systems and monitoring tools.
Demonstrated experience developing and implementing a wide range of digital marketing strategies.
Experience developing and managing a brand, including messaging and positioning.
Understanding of the total marketing mix including digital, social, direct and the measurement and ROI for campaign execution.
Demonstrated proficiency in business writing, collateral, and the broad range of marketing communication creation.
Ability to develop ad oversee complex initiatives and drive them to successful conclusion.
Strong peer collaboration skills and demonstrated success working across different functional areas.
Persuasive communication and presentation skills.
Excellent written and verbal communication skills.
Elevated level of creativity and mindfulness.
Excellent project management skills, multi-tasking, and ability to work under tight deadlines.
Experience working in a fast-paced start-up environment.
Knowledge of the cannabis industry helpful, but not required..
About UsAdvanced Nutrients has been the No.
1 producer of pharmaceutical-grade cannabis nutrients since 1999, creating an intuitive line of products trusted by growers all over the world.
As part of our mission to make cannabis an acceptable and everyday part of healing humanity, we are responsible for more industry innovations than any other company — and there are many more to come.In order to continue this legacy of innovation, we’re looking for thought leaders who have a passion to disregard the status quo, seek continuous growth and love being part of something special..
We want to cultivate a company culture that keeps people excited about our mission and thoroughly engaged..
Place the right people in the right positions and provide the resources to help them in their current positions while setting them up for success to grow into future roles..
Offer competitive pay and benefits since we want everyone to work to live (and not the other way around)..
Opportunities to give back to the community through various company initiatives.
Top-tier medical, dental and vision insurance available after 1-month of full-time employment.
Flexible PTO policy.
401k with matching.
Company funded long and short-term disability.
EAP.
Company Sponsored Life Insurance.
Casual Dress Code.
We invite you to join in our mission to evolve how people think about the cannabis industry, expand its appeal and be a part of this global organization that was built from the ground up..
_Advanced Nutrients is an Equal Opportunity employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law._For those who choose to work with Advanced Nutrients— please, note that our current Covid -19 safety guidance in place, includes our existing mask requirement and vaccine requirement going into effect August 27,2021.
The company is committed to the health and safety of all of our teammates in compliance with the most up to date state and federal regulations.