Unique Vacations, Inc., an affiliate to the Worldwide Representatives for Sandals, Beaches, and Grand Pineapple Resorts, is currently looking for a Social Media Specialist, Weddings Sandals & Beaches Resorts are located on 7 idyllic island destinations spanning the Caribbean Jamaica, Saint Lucia, Bahamas, Barbados, Grenada, Turks & Caicos, and Antigua.
Each resort offers the new standard of exotic luxury and unmatched beauty and delivers far more than any other five-star resort on the planet because at Sandals and Beaches, everything you could possibly imagine is included and then some idyllic settings, pristine white-sand beaches, thrilling water-sports, land sports so theres always something fun to do, more bars and entertainment, pampering at the Red Lane Spa, plus Discovery Dining at a vast array of gourmet restaurant options from around the world.
JOB DESCRIPTION: This position executes the social media marketing strategy for weddings.
This role suits a detail-oriented self-starter with a passion for hospitality.
The successful candidate is passionate about weddings and bridal experience and its importance to our company overall success.
You love writing copy, social media, motivating people, collaborating with other teams.
You should have strong written and verbal communication skills and a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels.
JOB ROLES AND RESPONSIBILITIES: Work with Global Director of Social Media on developing social media strategy.
Play a role defining the Sandals Resorts and Beaches Resorts social media strategy and take ownership executing the strategy with a strong focus on visual channels such as Pinterest, Instagram and Facebook.
Develop and manage the Social Media Calendar.
Develop, create, publish and schedule content to reach the target audience on all social platforms for weddings.
Capture and report on relevant performance metric for all channels (awareness, engagement, reach, site traffic, etc.) Work closely with our Creative team to provide insights on what performs on our social channels.
Travel frequently to destination to ensure alignment between hotels and corporate office.
Oversee all social media campaigns for the wedding channels from planning to execution.
Stay abreast of algorithmic changes and social platforms updates.
Manage creatives along with each required department (SSG, PR, Brand).
Create, edit, publish and share daily content that builds meaningful connections and narrates our story.
Create editorial calendars and syndication schedules.
Work cross functionally with sales, marketing, PR to execute integrated marketing campaigns.
Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information.
Create content ideas that will resonate well on social media with brides and grooms.
Stay on top of wedding trends.
Other duties as required.
COMPETENCE REQUIREMENTS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
The requirements listed below are representative of the knowledge, skill, and/or ability required.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Qualifications include: A love and passion for all things weddings and bridal.
1-2 years experience on weddings.
Ability to think quickly and adapt to changing requirements and technologies.
Exceptional communication skills both written and verbal.
Demonstrate social networking experience and social analytics tool knowledge.
Social media copywriting experience.
Creative thinker with an innate visual aesthetic.
Strong project management and organizational skills.
EXPERIENCE: Outlined below are the academic qualifications and length and type of experience deemed necessary by Unique Vacations Inc.
in order to perform the role of Social Media Manager competently.
Education: A bachelor’s degree in Communications, Public Relations, Marketing or related degree.
Experience: Minimum of 2 years social media experience in a business environment.
WORKING CONDITIONS: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The noise level in the work environment is usually moderate.
PHYSICAL REQUIREMENTS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this Job, the employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear.
The employee is occasionally required to stand; walk and reach with hands and arms.
BENEFITS: Health, Dental, Vision, LTD & Life Insurance A generous 401K package Direct Deposit Sick days Vacation days Six paid Legal Holidays After one year of continuous employment you may visit one of the Resorts we represent at the service charge rate and much more