Public Relations Manager

About Animals AsiaAnimals Asia is an international animal charity with our Headquarter in Hong Kong, with over 400 team members and operations in China, Vietnam, Australia, the United States, the United Kingdom and Europe. The foundation is devoted to ending the cruel practice of bear bile farming and improving the welfare of animals in Asia. It promotes compassion and respect for all animals and works to bring about long-term change. For more information, please visit www.animalsasia.org.About the RoleAs a member of the Global Communications team and reporting to the Global Head of PR and Media Relations, you will be in charge of developing and managing the relationships with Animals Asia’s high-profile supporters, influencers and ambassadors, and support the wider PR initiatives of the organization. The ideal candidate will have a genuine interest in animals welfare.Why join us?This is a fully remote role. The ideal candidate would be based on the West Coast – Los Angeles areaAbility to travel throughout the year as needed.Salary: Commensurate with ExperienceInfluencer ResponsibilitiesResearch and identify appropriate high-profile talent and influencers who align with Animals Asia’s communications strategy and objectivesCreate and implement campaign-focused influencer engagement plans liaising with the global communications and fundraising teamsDevelop and manage relationships with the influencers, ambassadors and their representatives including agents, managers and publicistsCreate effective briefing packs for influencers, including key messages for use with mediaTrack and report influencer management activitiesUtilize influencer platforms for future influencer recruitment and collaborationsSupport event management and logistics of influencer participationPR ResponsibilitiesSupport and implement campaign-focused PR plansDraft press releasesCollate and edit multimedia material for media kitsAnswer journalist/ media enquiriesTrack and report media coverages via Meltwater platformTrack and update media/ journalist contact lists via Muck Rack platformTrack the latest news and journalists in our subject area, generate pitching ideasWork with in-house experts and spokespeople for media interviewsWork and support the global communications team for media/ news related tasksSupport Global Head of PR to coordinate and manage outsourced PR work, such as PR agenciesSkills / AbilitiesHigh level written and spoken English skillsExcellent research skillsPress release writing and copywriting for multiple platformsGood interpersonal and relationship building skillKnowledgeGlobal PR and Media landscapeKeen interest in and knowledge of entertainment industry, contemporary actors, musicians, artists and cultural trendsKnowledge of Animal Welfare issues desirableExperienceExperienced PR professional – journalist or PR managerExperienced in working with high profile celebritiesExperience in event coordination and International NGO experience desirableLanguagesEnglishChinese or Vietnamese desirableEducation / QualificationBachelor’s degree in communications, Journalism or comparable study or experience.Interested parties should click here to send their application letter and full resume, stating expected salary and notice period to us or via hrhkg@animalsasia.org (in Word format). Please quote the above position being applied for in the email subject.Only shortlisted candidates will be notified. Applicants not hearing from us within six weeks from the date of advertisement may consider their application unsuccessful.Personal Data collected will be used for recruitment-related purposes only.Animals Asia values candidates with different backgrounds, experiences, and perspectives. We welcome applicants of every ethnicity, age, gender identity and expression, sexual orientation, religion, national origin, socioeconomic status, disability, or veteran status. We are committed to building an organization that creates an inclusive environment for all.

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