We are currently seeking an Associate Creative Director/Writer to lead Growth Marketing creative on behalf of Facebook Reality Labs in partnership with agencies and product marketers, ensuring consistent brand content through all touch points. The successful candidate will continually push for innovation, never settling for the status quo. This person must have a strong background in Copywriting (agency or client side) and must be a highly strategic thinker with a proven track record for leading efforts to execute across multiple media formats.
- Work with either internal teams or our agency partners to produce standout and strategically focused work supporting the goals of world-class creative and highly efficient, data driven assets
- Concept and lead multiple creative efforts, either with in-house creative team or agency partners
- Help develop and inform creative briefs that provide strategic insights, and data driven results to inspire creative concepts and ideas
- Collaborate with an art director and other cross-functional team members working within FRL to concept and produce work across multiple media formats
- Provide creative direction, guidance and oversight to internal and external creatives teams
- Proactively look for creative opportunities that help solve business objectives
- Oversee the strategy and creative direction of consumer facing marketing creative that strongly resonates with a range of global audiences while maintaining consistency for the brand
- Steward creative executions that speak to our global customer audience in the channel appropriate way, balancing the fine line between resource constraints and customization
- Partner with Growth Marketing, Media, Analytics and Program Management on developing scalable design frameworks with the goal to optimize creative performance
- Oversee the creative vision for how our products show up across channels, including the Growth Marketing space
- Partner with CDs and Design Directors to continuously inform and infuse work and asset creation with growth marketing principles
- Communicate learnings from iterative testing to inform creative concepts that are anchored in KPIs and drive consideration and demand
- Form relationships with experts in the FB family of apps, develop growth best practices for digital marketing channels across paid and owned media, affiliates and educate cross functional teams on these best practices
- Become a trusted and valued partner across the marketing organization, including Growth Marketing, Program Management, Product Marketing, Analytics, and Sales
- Communication skills, experience responding to briefs creatively, present ideas and concepts to stakeholders, collaborate and iterate based on feedback from cross-functional partners
- Experience in a fast-paced, iterative and independent environment
- Experience guiding agencies and production partners, but should be ready to roll up their sleeves to do the work too
- Understanding of growth marketing principles, best practices, and the data that drives measurable results
- Experience with decision-making based on data and business results
- 6+ years relevant experience delivering creative work on projects, across a variety of touch points
- Experience developing and managing consumer marketing programs in an growth marketing environment
- Experience working with data & insights in a results oriented environment
- Experience overseeing agencies
- Demonstrated capability driving innovation in the growth marketing space
- Experience collaborating with cross-functional partners
Facebook’s mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we’re building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we’re creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities – we’re just getting started.
Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.