LQ Digital is performance marketing agency with a single mission: To help brands grow by acquiring their best customers.
The company is $50M+ in revenue and is profitable. It’s backed by private equity firm Housatonic Partners. LQ Digital has been in business for over 13 years and is headquartered in Oakland, CA with offices in Albuquerque, NM, Austin, TX, and Shelton, CT.
Why LQ is outstanding at what it does: the company thinks less like marketers and more like economists, driving hard against unit economics and aligning itself with pay for performance models. It’s also sits on a trove of data, which helps guide better business decisions, benchmarks performance and refines lifetime value (LTV) model.
ROLES + RESPONSIBILITIES
Plan, Build, Execute and optimize best-in-class paid social campaigns against customer’s business goals
Managing, in a timely fashion, all delegated activity, whilst adhering to department best practice, processes and methodologies.
Analyzing the performance of campaigns and facilitating campaign optimizations in order to hit and exceed client expectations and KPIs.
Paid Social Media Planning – the ability to build logical media plans against Fixed Budgets, Fixed KPIs or Reach & Frequency Methodologies
Supporting the production and delivery of client-facing reports, studies and presentations to LQ Digital’s high standards.
Activating campaigns through industry-leading ad-tech platforms on native channel ad managers
Working cross-functionally with other paid media and creative teams, or freelancers, to ensure campaign learnings are shared and executed optimally
Deliver on actual customer results, accountable that clients are satisfied and meeting their objectives.
Contribute to new business pitches, where required.
Committed to self-development and professional growth by completing Facebook Blueprint Certification, if not already certified.
BACKGROUND + EXPERIENCE:
3+ years of paid social experience and a key understanding of the digital marketing ecosystem. Not required that this individual has agency experience, but it is a plus. Facebook Blueprint Certified (Core and Buying Modules) an advantage.
B2B and B2C experience across multiple verticals.
An understanding of the social landscape, including trends, changes in the platform and how Facebook and other channels have evolved from community-based channels to performance-based media channels.
Experience of buying media across Facebook, Twitter, LinkedIn, Pinterest and other emerging channels.
Understanding of the difference between Brand and Performance campaigns, how to optimize and execute against each including an understanding of pixel strategies.
Demonstrated understanding and empathy of the Client challenge—both rapidly changing digital landscape and balance between outsourced resources and in-house teams.
Willingness to be part of a highly dynamic and evolving team, and someone who can deliver results under pressure
Demonstrates a structured and methodical way of working, with the ability to cope with competing demands and effectively prioritize tasks.
Confidence speaking about data, economics and mathematics. The language of LQ is in the metrics, so need to be fluent.
Comfortable with technology and experience of ad tech a plus
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Personal Characteristics
TRUTH Has confidence in their convictions, can drive direction out of ambiguity and is excited by the challenge of questioning the status quo to get more out of marketing campaigns. Leverages data to find the truth and demonstrate insights.
HUSTLE This individual knows what hard work looks like and isn’t afraid to put in the extra mile to crush a goal.
PRIDE Is proud of the results delivered for clients and knows they are different than most teams. This is done without arrogance and in collaboration.
OWNERSHIP Knows how to create urgency for both clients and team members, with enthusiasm and straight talk-whatever the situation dictates. Wants to learn fast and find the next winner.
CURIOUS This individual is curious about the latest trends in digital marketing. We are looking for an incessant questioner, who is always looking for ways to improve a user experience.
TEAM PLAYER Works collaboratively across departments to turn ideas into action. Be a true team player with the ability to have fun!
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