Chief Marketing Officer

Virtru is a global leader in data privacy and protection.

At Virtru, we equip our customers to take control of their data—everywhere it’s shared—through end-to-end encryption for all forms of data
– email messages, collaborative content, edge device data, etcOur team is creative, collaborative, and passionate about creating a brighter future for data protection.

Above all, we support our colleagues and empower each other to do our best work.

Check out some of our recent initiatives at virtru.com.

Virtru is backed by some of the foremost growth and venture investors globally, including Iconiq Capital, Bessemer Venture Partners, Samsung NEXT and NEA.

Virtru is changing the rules for data-centric protection, taking its market-leading encryption capabilities to platform-level delivery.

Our team is creative, collaborative, and passionate about creating a brighter future for data privacy.

Above all, we support our colleagues and empower each other to do our best work.

As Virtru continues to grow rapidly worldwide, we are seeking an experienced Chief Marketing Officer to elevate our marketing capabilities.

Reporting to the CEO, the CMO will be responsible for creating and delivering on a marketing strategy that supports the overall business strategy for growth.

Virtru is looking for a creative thinker with a deeply analytical mindset
– both a “doer” and a strategist who can help the company continue to grow and scale.

The CMO will be ready to help Virtru achieve success through successfully branding, messaging, and differentiating Virtru as the definitive leader and market disruptor in data protection.

The CMO will be responsible for developing multi-product personas and messaging, driving customer-centric technical round tables, and implementing effective demand-generation programs that increase customer and market awareness.

The ideal candidate will be an energetic and engaging leader who will bring a sense of entrepreneurialism to work strategically with the executive team and also roll up their sleeves in a hands-on environment.

This person will be a strong team player working across all facets of the business in order to leverage marketing for company growth.

This individual must be passionate about their market-facing role.

Functional Characteristics: Multi-Product & Multi-Persona Messaging: Refine the narrative on how Virtru presents itself to the world as a data protection technology platform and a multi-product organization.

Create crisp and digestible multi-persona messaging.

You will define how all Virtru business lines communicate with the market.

Positioning: Positioning is your superpower.

Continue to crisply brand Virtru as a global leader in data privacy and protection today and through future product releases.

Content Marketing: Partner with the Content Director to develop rich content that will engage, educate and entertain prospects and customers alike and continue to establish credibility as a thought leader in the market.

Customer Centric: Conduct technical and non-technical customer round tables to truly understand the customer and gain insights.

Data Driven: Use data, analytics, and a “bottoms up” approach to guide decisions.

Communication: Clearly and concisely communicate with internal stakeholders and command the organization with a level of enthusiasm and excitement.

Technical Aptitude: Understanding of open source and/or other technical domains.

Leadership: Lead a world class marketing team.

Coach and develop internal talent.

Inspire and empower greatness.

Demand Generation: Partner with digital marketing to maintain a scalable demand generation machine that utilizes high-value acquisition channels to support a dominant distribution strategy.

Operations: Partner with the Marketing Operations Senior Manager to track core marketing metrics and understand program spend effectiveness through multi-channel attribution.

PR/AR: Manage corporate communications, public relations and analyst relations to expand Virtru’s position in the market.

Build momentum and buzz by capitalizing on the company’s vision and its success with existing and new customers.

Virtru is committed to building an inclusive environment for people of all backgrounds and everyone is encouraged to apply.

Virtru is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender, sexual orientation, gender identity or expression, religion, disability, national origin, protected veteran status, age, or any other status protected by applicable national, federal, state, or local law.

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