ABOUT THE SPRINGHILL COMPANY: Founded by LeBron James and Maverick Carter in 2015, the mission of The SpringHill Company is to empower greatness in every individual from creators to consumers. We aim to inspire and ignite cultural movements and social progress by amplifying voices of the unheard through the creation of original brands, co-branded partnerships, multimedia entertainment properties and products. We create a diverse slate of content- scripted and unscripted film and television, social media, experiential and audio. We are developing original consumer products and we partner with large brands on their consumer strategies.
ROLE OVERVIEW:
The SpringHill Company is seeking a versatile, skilled Social Content Creator, with a specialty in TikTok and short-form video, who will be responsible for driving our TikTok content initiatives across our UNINTERRUPTED and SpringHill Company brands. The ideal candidate puts the unique style of short-form social content creation first in order to empower our unique style of storytelling and is fluent in all things TikTok – from duets to effects and sounds and everything in between.
REPORTS TO:
Sr. Manager, Programming
Contract Length:
6 months
RESPONSIBILITIES:
- Ideate, create, edit, remix and publish daily content on the SpringHill and UNINTERRUPTED TikTok channels
- Drive our audience development strategy and execution for TikTok
- Respond and engage on-platform to posts, questions, and comments
- Help to ensure and manage a consistent pipeline of engaging social content tailored to TikTok
- Work with our teams across the company to integrate TikTok into existing campaigns and identify new content opportunities, including Branded Content and Product/E-Commerce
- Continually evolve our TikTok channels to be best in class by meeting ever evolving platform needs and engaging around timely trends and formats
- Be the TikTok advocate for The SpringHill Company, sharing insights, data, best practices, and breaking content and influencers with the rest of our teams
- Support overall programming operations with regular publishing and overall channel management
QUALIFICATION & EXPERIENCE:
- Extensive knowledge of internet and TikTok culture is a must
- Experience creating original and engaging content for TikTok (preferably for brands and/or for a significant personal following)
- Creative thinker who can identify emerging trends and bend them to a brand voice
- Ability to write and pitch ideas in a fast-paced environment plus a strong desire to own and shepherd a project from beginning to end
- Good technical production skills in video, sound editing/design, and graphics, with a specialization in creating content inside the TikTok app
- Deep knowledge of multicultural entertainment, film, TV, music, and sports
- Expert organizational skills and the ability to multitask, prioritize projects, communicate progress, and rapidly transition between independent and collaborative work
- Flexible and adaptable in the ever-changing digital landscape, ability to work nights and weekends when needed
- Highly encouraged backgrounds include do-it-yourself creators, social experts, and people who have built personal brands
TSHC believes that each team member makes a significant contribution to our success. That contribution should not be limited by the assigned responsibilities outlined in a job description. Therefore, this job description is designed to outline primary duties, qualifications and job scope, but not limit the employee or the organization to just the work identified. It is our expectation that each team member will offer his/her services wherever and whenever necessary to ensure the success of our endeavors and to pursue individual career growth.
LIFE AT TSHC:
TSHC strongly believes that the more diverse our team, the better our work will be. We are committed to equal opportunity employment and celebrate diversity and inclusion in all circumstances. As an employee, you can expect:
- A supportive, inclusive atmosphere and a team that values your contributions
- Opportunities for growth and development via work experience and offerings from our People Resources team and Learning and Development program
- Employee resource groups, frequent in-office events, lunch and learns with industry (media, culture and sports) guests, volunteer opportunities, and more
- An attractive and competitive compensation package
- No shortage of snacks, fruits, catered lunches, beverages, birthday treats…and daily lunch items stocked in our fridge and kitchen