Rize is looking for a passionate and collaborative Product Marketing Specialist to join our growing marketing team.
At Rize, we’re building the banking platform of the future — one that unifies spending, saving, and investing in ways current banks can’t.
We’ve built a truly differentiated product capable of independently managing multiple pools of money across different account types.
We’re dedicated to intelligently helping people achieve their financial goals.
This is your chance to rebuild banking from the ground up WHO WE’RE LOOKING FOR: You are part storyteller, part data scientist, part competitive analyst.
You thrive on being a market, customer, and product expert — so you can communicate the value of Rize offerings with confidence and ease.
You are a Rize product evangelist and will play an integral role in driving marketing support of existing products and new product launches.
You will effectively collaborate with Product, Sales/BD, and the existing Marketing team to develop innovative programs that drive visibility and demand.
Attention to detail and an eye for quality are critical to your success, along with an ability to grasp and present our product’s value proposition in a way that resonates and clearly articulates how we solve our client’s problems.
You are obsessed with tracking performance and you know what data we will need to prove what’s working and what isn’t.
You will grow to know our competitors like the back of your hand: what they do today and what they plan to do in the future.
You will also grow to know our clients better than they know themselves, including how they make their buying decisions.
This isn’t guesswork.
You back up strategic insights with market evidence and then use that knowledge to drive the development of positioning and messaging that resonates with prospects and empowers our sales channels to be successful.
This is an opportunity to join an early-stage company and have impact and ownership right out of the gate.
This high-impact role has an excellent opportunity for growth as the marketing team expands and our client base grows.
WHAT YOU’LL GET TO DO: Develop a complete understanding of the Rize product offering and how it provides value to various types of clients.
Research, develop and execute marketing and promotion plans including market sizing, opportunities, win/loss analysis, customer needs, competitive positioning, and marketing strategy.
Create and execute go-to-market activities to increase demand, market visibility, pipeline, and wins.
Work closely with sales/business development and product management to create clear, compelling value propositions, based on pain points that resonate with current clients and prospects to help increase wins.
Develop brochures, technical papers, and competitive positioning documents for client-facing purposes as well as for internal sales training and enablement.
Create web content, thought leadership material, customer presentations, solution collaterals, customer stories, videos, business value documents, and competitive positioning that aligns with various stages of the sales and product lifecycles.
Assist with planning and executing of launch programs in collaboration with product management, content marketing, and sales.
Become an expert on the Fintech industry; provide subject matter expertise relative to the competitive aspects of our product offerings.
Use campaign data and analytics to track success and recommend best practices.
Develop messaging and positioning that clearly defines and differentiates Rize’s suite of products while ensuring branding and/or messaging is consistent with Rize brand guidelines.
WHAT YOU’LL NEED IN ORDER TO BE SUCCESSFUL: 2-3 years of product marketing experience for a Fintech B2B or Saas/Baas company Familiarity with Fintech industry trends and Rize’s target market Bachelor’s Degree in marketing or communications is a plus Excellent written and verbal communication skills A self-starter attitude and an eagerness to tackle complex projects head-on Experience working with Google Analytics, WordPress, PowerPoint, Excel, and Adobe Suite (Photoshop, InDesign, Illustrator) Experience communicating and collaborating with both technical and non-technical teams Don’t worry if you don’t check every single one of our boxes–-we look for talented people with passion and curiosity but you should have some good work experience under your belt and enough comfort with tools to build out processes.
WHY RIZE?
We offer a competitive salary as well as stock options in the company.
We treat you as an owner because you are We trust you to get your work done so we offer unlimited PTO and a flexible WFH policy We’re a small, close-knit team and we always make room for fun in our busy schedules with weekly team lunches and monthly team outings YOU SHOULD APPLY IF: You want to play a key role in changing the financial world for the better You want to be part of building something from the ground up You want to solve a new problem every day You work well with the fast pace and ambiguity inherent in a start-up