Position: Manager, Digital Marketing
– Paid Media
– 214
Department: E-Commerce
Reports to: Marketing Director
Direct Reports: Yes
FLSA Status: Exempt
Location: 3880 N Mission Los Angeles, CA 90031
About Forever 21:
FOREVER 21, is an American fast fashion retailer headquartered in Los Angeles, California.
Originally known as Fashion 21, the first store was founded in Los Angeles on April 16, 1984.
Forever 21 is known for its trendy offerings and low pricing.
The company offers fashion for women, men, and children, fashion accessories, shoes, beauty products, and home goods.
Forever 21 continues to be a fashion industry leader with a mission to make the latest trends accessible to all.
F21 persists on staying ahead of innovation and providing styles and fit that our customers love.
While reinventing for now and beyond, we’re seeking passionate and creative new family members to join us on this adventure!
F21 continues to operate E-commerce and 450 locations across the U.S.
along with maintaining a strong brand DNA with consumers and within the fashion industry.
In February 2020, Forever 21 came under new ownership made up of Simon Property Group, Brookfield Property Partners, and Authentic Brands Group.
Under this new ownership F21 has the financial strength and long-term view that will prepare us for the future, while continuing to set the same high standards as it always has.
Join us as we cater to the millions of people per day who come to our ecommerce experiences and help us build the new Forever 21!
Job Purpose:
The Manager, Digital Marketing
– Paid Media will oversee the paid media and growth strategy for Forever21.
Working within a dynamic, fast-paced, highly collaborative group, this person will be driven by ROI, to deliver traffic, revenue, and new customers to the brand.
Working closely with external agencies and cross functional team members, s/he will be responsible for the day-to-day performance of digital marketing paid media channels, inclusive of Paid Search & Shopping, Paid Social, Affiliate and Display.
Key Responsibilities:
•Lead the overall paid media strategy and drive customer traffic, conversion and ROI for all paid digital marketing channels, including Paid Search & Shopping, Paid Social, Affiliate, and Display (including video) to drive online and offline traffic, conversion and sales.
•Manage multiple external Agency relationships for digital channels; build partnerships, monitor performance and seek improvement opportunities.
•Manage paid media budgeting, and forecasting process, as well as quarterly/monthly/weekly forecasting and reporting for traffic, revenue, spend, ROI and other performance KPIs.
•Advocate for the customer journey and be a part of the Forever21 Digital Pod in partnership with CRM, Site Operations, and Site Merchandising.
•Collaborate with CRM lead to plan, develop and execute new customer acquisition programs, VIP retention programs and reactivation and retargeting tactics through paid media channels.
•Project manage creative assets for paid media channels, including advising on best media practices, briefing creative agencies, and trafficking ads to agency partners.
Qualifications:
•Minimum 5+ years of experience within digital marketing and paid media channels, with expertise in paid search, paid social, display and affiliate (agency-side experience preferable)
•Must have a Bachelor’s degree in Business Administration, Marketing, or any related field
•3+ years directly managing marketing teams and agencies
•Proven track record of successful campaign launches and executions
•Ability to apply analysis to influence business decisions to drive performance
•Highly collaborative and the ability to work as part of a team
•Strong communication skills, both written and verbal
•Ability to operate on both strategic and tactical levels, translating vision to execution.