COMPANY OVERVIEW
BiasSync is a science-based company dedicated to creating more fair and respectful workplaces. Demand for our online solution and SaaS technology to measure and mitigate unconscious bias in the workplace continues to increase and we are growing our team.
Our core values Grit, Innovative, Team-oriented, Integrity, Authentic, and Purpose-driven – reflect who we are as a company. They are central to the decisions we make and the interactions we have with our teams, customers, and partners. As a people focused company, we are seeking candidates who align with our values.
GENERAL JOB DESCRIPTION
The Director of Marketing will be responsible for the development and implementation of the companys comprehensive marketing strategy, leading the charge in building a clear and powerful story around BiasSyncs solutions today and in the future. Spearheading the B2B marketing efforts, the Director of Marketing will collaborate with product development, sales and the rest of the BiasSync teams to ensure a cohesive, integrated campaign. The Director of Marketing will also help identify, recruit and mentor additional marketing team members to grow and support our marketing efforts, including product, content and email marketing staff.
MAJOR DUTIES AND RESPONSIBILITIES:
- Lead strategically and implement data-driven, growth initiatives that support and optimize customer acquisition, lead generation, sales enablement, customer marketing, and brand awareness
- Become an expert in our customers life-cycle, as well as our customers view points and pain points to identify new opportunities and channels for growth
- Own and oversee branding and messaging for BiasSync to attract potential customers, build customer advocacy, and attract new talent to our teams
- Establish clear goals and create a strategy for meeting marketing deliverables and metrics
- Work cross-functionally with multiple stakeholders in product management, engineering, sales and client success to align company priorities and goals
- Monitor all marketing campaigns for effectiveness to develop, manage, and implement integrated-marketing strategies across multiple products, verticals, partners, and buyer personas. Experience with Salesforce.com and marketing automation software preferred
- Make recommendations for optimization
- Develop annual marketing budget; with quarterly updates including forecasting hiring needs for the team
- Monitor new and MarComm trends
- Work closely with the BiasSync leadership, including Head of Sales and sales team, to enhance and align customer acquisition efforts, as well as the Head of Client Success to enhance and align customer retention efforts
- Provide CEO with regular reports and dashboards on marketing metrics
QUALIFICATIONS FOR THE JOB:
- At least 7+ years of dedicated marketing leadership experience; a career defined by progressively expanding leadership roles in growth-oriented, B2B environments focused on delivering enterprise SaaS solutions;
- Proven track record of launching and executing successful new digital marketing initiatives and optimizing existing programs, showing a substantially improved strategy (SEO, SEM, marketing automation, B2B product marketing, content marketing strategy, etc.), with a measurable increase in brand awareness and new customer acquisition.
- Deep knowledge of the B2B software sales and marketing processes and metrics and proven experience in achieving CAC, LTV, and ARR targets.
- Integrated marketing expertise, working cross-functionally to ensure marketing programs are in line with company objectives.
- Proven success in building a larger sales funnel with proven results in quality B2B lead volume.
HAS EXPERIENCE WITH AND/OR MANAGING:
- Advertising, sponsorships & strategic partnerships
- Branding
- Brand & messaging strategy
- Content marketing & SEO
- Customer marketing, advocacy & engagement
- Demand generation
- Digital & social media
- Influencer relations
- Integrated marketing
- Marketing analytics
- Multi-channel content strategy (paid, earned, shared, owned)
- Product marketing
KEY COMPENTENCIES:
- Able to create and implement strategies with minimal supervision
- Ability to obtain and analyze competitive data to enhance business and marketing strategies
- Strong strategic planning and analytical skills in marketing and business (competitive) strategy
- Data-driven with the ability to draw insight from complex marketing data
- Strong leadership skills, collaborative, team leader who can mentor and grow internal talent
- Strong written and verbal communication skills
- Critical thinker and problem solver who is driven by metrics
Benefits:
- 401(k)
- Dental insurance
- Disability insurance
- Flexible schedule
- Health insurance
- Life insurance
- Travel reimbursement
- Paid time off
- Paid training
- Vision insurance
COVID-19 considerations:
Were still working remotely, and well do this until theres a safe date to return to the office. For now, candidates can expect video interviews.
Work Location: Los Angeles / Westside
Company’s website: www.BiasSync.com
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