Job Description
Faceware is looking for a Marketing Manager who can help Faceware maintain the #1 brand in facial animation. The ideal person is entrepreneurial, innovative, proactive and excited about animation, games, and/or technology. You’ll be capable of reaching B2B customers through digital and traditional platforms and be excited to spearhead marketing efforts and strategy across our business. If you’re a senior marketing professional looking for an opportunity to take on a bigger challenge and build something from the ground up – we want you!
Faceware facial motion capture, animation software and hardware have been used to create the performances of some of the most iconic digital characters in video games, feature films, VR experiences, and other forms of digital entertainment. We’re looking for an experienced and versatile marketing manager who loves games and films and just as importantly, how they are created.
Our ideal candidate has experience in 3D animation, game development and/or film production, and knows how to develop and execute marketing campaigns that include website design, copywriting, video production, newsletter creation, PR, graphic design, event planning, and social media. This person will wear many hats and will be comfortable managing multiple marketing projects at once. If you like fast-paced and friendly environments and want to be part of building a brand, we want to hear from you.
About Us
Faceware develops innovative facial motion capture hardware and software products for the professional animation and video game industries. We build industry-leading facial tracking hardware and software for artists in the film, video game, TV, VR/interactive, and commercial markets. Our products are used by your favorite developers, including 2K, 343 Industries, Activision, Bandai Namco, Bethesda Softworks, Blizzard Entertainment, BUNGIE, Capcom, EIDOS, Electronic Arts Inc, Epic, Koei Tecmo, Konami, Microsoft, Rockstar Games, Sega, WB Games Inc., Unity, Bron, Deluxe, Digital Domain, Disney ABC Networks Group, Disney Streaming Services, Dreamworks Animation, ESPN, Hasbro, Industrial Light & Magic, Mattel, Netflix, Nickelodeon, Paramount, Scanline VFX, Skydance, Walt Disney Imagineering, Walt Disney Parks & Resorts, Walt Disney Productions, and Warner Brothers Entertainment
Faceware prides itself on a culture that fosters teamwork and camaraderie, promotes individuality, and pushes its employees to have a strong work/life balance. Faceware’s products exemplify our passion for excellence while keeping our customers at the core of all we do.
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Objectives of this Role
Analyze market insights and production trends to build successful strategies in conjunction with Faceware’s marketing head and Chief Strategy Officer
Develop marketing initiatives with specific objectives designed to build awareness and interest, and to drive lead generation among Faceware’s core audiences
Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
Create, maintain, and conduct analytics reporting across multiple platforms to weigh the effectiveness of campaigns and go-to-market strategies
Daily and Monthly Responsibilities
Work with a creative team to develop creative assets (images, video, etc) and public-facing communications (web pages, blog posts, case studies, newsletters, etc) in support of specific marketing initiatives
Ensure Faceware maintains its brand integrity across all communication platforms
Work with business development managers to develop marketing assets and programs designed to drive leads into their funnels or to their resellers (e.g. case studies, videos, virtual events, webinars, etc)
Plan and execute events, whether in person or virtual
Develop and build a high-visibility social media presence for the company
Skills and Qualifications
Bachelor’s degree in marketing, business, or related field
A creative mind with strong project management skills
Knowledge of 3D animation, video game development and/or film production tools and processes
Excellent written and verbal communication skills
Proven experience developing and executing marketing plans
Experience with marketing automation, email and CRM tools
Experience with social media platforms
Basic graphic design skills
Video editing skills a plus
Willingness to travel (when it’s safe to travel again)