nn Job Summary: nn nnTo support our growth objectives, we’re looking for a curious and driven analyst to work with our Marketing team.
This person will be responsible for uncovering insights about our business and leveraging data to optimize our user acquisition efforts, uncovering insights about our acquisition funnel, building and improving KPI dashboards, dive into reporting from our Analytics team to help drive actionable insights for your marketing teammates.
We are a growing, yet lean team. To succeed in this role, you must be comfortable with a fast-paced high growth environment and thrive on testing and delivering insights to help drive revenue.nn nn n nn nnDuties & Responsibilities: nn Support the continuous improvement of our marketing efforts by designing, tracking, and analyzing the impact of A/B and multivariate tests Leverage data sets and reporting from Analytics to derive insights to lead to better business decisions across the marketing team and drive revenue Build dashboards that clearly convey the performance of our user acquisition programs and impact on overall company KPIs Translate data into clear, concise, and actionable objectives Collaborate with Analytics on new projects, interpreting data sets developed by the Analytics team and act as point person for Marketing Perform deep dive analyses to understand drivers of marketing performance and generate insights for future campaigns Proactively identify trends, opportunities, patterns, anomalies, spikes and other occurrences in data sets that will help increase sales and profitability from existing products and campaigns and potentially lead to ideas for new revenue streams Collaborate with media agency and analytics on multi-touch attribution models and attribution solutions nn n nn nn Qualifications & Requirements: nn Bachelor Degree in math, statistics, economics or other quantitative field 1-3 years experience analyzing large datasets, preferably within marketing or fintech Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy Experience working with and optimizing consumer conversion funnels Experience with data visualization tools (Tableau, Looker, etc) Current with insights and analytics trends Strong communication skills
– you can clearly present your findings to non-technical people Must have passion to work with the marketing team to help drive the overall success of our spend, campaigns and initiatives Experience with Adobe Analytics and Adobe Target Experience with Salesforce Marketing Cloud or similar platform nn n nn nn WHO WE ARE nn nn n nn nn Investor’s Business Daily (IBD) is a financial website and national weekly newspaper known for innovative coverage and fact-based analysis of the stock market, economy, business and public policy.
We offer an environment that encourages and rewards learning and professional growth and the opportunity to gain first-hand knowledge of how to invest successfully.nn nn n nn nn Data Analysis Incorporated (DAI) is the controlling entity of the O’Neil family of businesses, providing strategic direction and guidance to its divisions operating in diverse industries around the world, including global equity markets, health care, financial services, digital news, and insurance.nn nn n nn nn Investor’s Business Daily is a business of Data Analysis Incorporated (DAI) nn nn n nn nn www.daicompanies.com nn nn www.investors.com nn