AIG: Paid Search Marketing Specialist

Who we areAmerican International Group, Inc.

(AIG) is a leading global insurance organization.

Building on 100 years of experience, today AIG member companies provide a wide range of property casualty insurance, life insurance, retirement solutions, and other financial services to customers in more than 80 countries and jurisdictions.

These diverse offerings include products and services that help businesses and individuals protect their assets, manage risks and provide for retirement security.

As a SEM Specialist, you will report to and collaborate regularly with the Digital Media Manager on category goals, performance metrics, budgets, campaign optimization and testing strategies to achieve targets.

As a member of the Media Team, you will work with the Media Director and the Digital Media Buyers to ensure all media categories are aligned to achieve overall company goals, brainstorm on creative messaging and review industry trends Get to know the businessLife and Retirement is a unique franchise that brings together a broad portfolio of life insurance, retirement and institutional products offered through an extensive, multichannel distribution network.

It holds longstanding, leading market positions in many of the markets it serves in the U.S.

AIG Direct Insurance Services, one of the divisions of AIG Life & Retirement and a leading direct marketer of term life insurance products, is seeking a results-oriented Search Engine Marketing Specialist with large scale SEM experience on both Google and Bing.

As part of an in-house marketing department, the SEM Specialist is accountable for delivering profitable new leads from these channels.

This role will be responsible for planning, optimizing, implementing, and analyzing all paid search engine marketing activities as well as all Google Display Network campaigns.

About the roleWe want to hear from you today if you can:Responsible for managing the buying and day-to-day optimizations to drive lead volume from search and display accounts on Google and BingReport to and act as back-up to the Digital Media Manager on daily stewardship of SEM budgets and reporting to Upper ManagementProactively striving to deliver optimum lead quality and cost-per-lead goals to achieve back-end ROI metricsSupport media team with continuous analytics reporting and pacing measurement using Google Analytics and Adobe AnalyticsCollaborate with media team on category performance, trends and campaign tests to help guide opportunities, strategies, and creative messagingImplement and manage all aspects of paid search campaigns, including keywords, ad copy, bidding strategies and budgetsUpdate weekly and monthly SEM and Display reports across platforms and using internal CRM data to provide analytical insight on performance metrics and recommendations to grow and refine campaignsResearch, develop and maintain all keywords for paid search campaignsDevelop and create SEM ad copy and manage tests to improve performanceAuthority on reviewing, analyzing and distributing competitive intelligence and industry trends to the media team and upper managementGovernance of corporate brand terms and placement on the search engine results pagePartner with the Search Engine Account Executive Team’s to ensure AIG Direct is informed of all new features, platform revisions and to align tasks, priorities and deadlinesResponsible for reviewing and reconciling monthly SEM invoices and uploading for payment processingBe the subject matter expert and keep abreast of industry trends and developments in SEM and display space, presenting and recommending new opportunities for growth in these channel What we are looking for2 years of experience in paid Search Engine MarketingGoogle Ads and Bing CertifiedExperience in SA360 or similar campaign management toolWriting Ad Copy and monitoring performance of various assetsData-driven with strong math skills, and high proficiency in Microsoft ExcelExperience managing search engine marketing campaignsA problem-solving mind-set and direct response/ROI orientation to managing campaignsAbility to set up and report on analytics programs such as Google Analytics or similar platformClear communications skills both verbal and writtenBachelor’s degree preferable in Marketing, Communications, Advertising, Media Studies, or related field A look at our benefitsAt AIG, we have a 100-year legacy of working to make the world a better place.

And that begins with our employees.

We’re proud to offer a range of employee benefits and resources that help you protect what matters most – your health care, savings, financial protection, and wellbeing.

We provide a variety of leaves for personal, health, family, and military needs.

For example, the “Giving Back” program allows you to take up to 16 hours a year to volunteer in your community.

We also believe in fostering our employees’ development and offer a range of learning opportunities for employees to hone their professional skills to position themselves for the next steps of their careers.

AIG also has a tuition reimbursement program for eligible employees to enhance their education, skills, and knowledge in areas that relate to their current position or future positions to which they may transfer or progress.

What our employees like most about working for AIG DirectWe provide Paid Time Off (PTO), which enables you to take time for work-life balance.

PTO starts accruing immediately at 2 days for each month worked (24 days/year).In addition, our employees enjoy 6 paid holidays per calendar year and 3 additional floating holidays.A 401(k) Retirement Plan offers a $1 for $1 match (up to 6%) with immediate vesting, plus AIG automatically contributes an additional 3% into your 401K regardless of whether you contribute personallyGenerous Benefits Plan: Medical, Dental & Vision Coverage We are an Equal Opportunity Employer American International Group, Inc., its subsidiaries and affiliates are committed to be an Equal Opportunity Employer and its’ policies and procedures reflect this commitment.

We provide equal opportunity to all qualified individuals regardless of race, color, religion, age, gender, gender expression, national origin, veteran status, disability or any other legally protected categories such as sexual orientation.

At AIG, we believe that diversity and inclusion are critical to our future and our mission – creating a foundation for a creative workplace that leads to innovation, growth, and profitability.

Through a wide variety of programs and initiatives, we invest in each employee, seeking to ensure that our people are not only respected as individuals, but also truly valued for their unique perspectives.

To learn more please visit: https://www.Aig.Com/about-us/diversity-equity-and-inclusion AIG is committed to working with and providing reasonable accommodations to job applicants and employees with physical or mental disabilities.

If you believe you need a reasonable accommodation in order to search for a job opening or to complete any part of the application or hiring process, please send an email to candidatecareaig.com.

Reasonable accommodations will be determined on a case-by-case basis.

We consider qualified applicants with criminal histories, consistent with applicable law.In order to work from or visit an AIG office, and in accordance with the terms and conditions of AIG’s COVID-19 vaccination policy, individuals hired into this position will be required to attest that they have been fully vaccinated and agree to have their vaccination status and proof of vaccination confidentially stored by AIG.

Exemptions may be considered on a case by case basis.Functional Area:SM Sales & Marketing Estimated Travel Percentage (%): Up to 25% Relocation Provided: No American General Life Insurance Company

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