Great interviews are engineered. Come help Karat make every interview predictive, fair and enjoyable.The status quo for technical interviewing doesn’t meet the needs of candidates or hiring companies. Haphazard interview experiences, subjective evaluations, and lack of capacity and expertise mean too many companies miss their hiring goals and miss out on great software engineers. At Karat, it’s our mission to create better outcomes for companies and candidates by making every interview predictive, fair, and enjoyable.Karat conducts first-round technical interviews on behalf of companies including Indeed, Atlassian, Intuit, Peloton, The New York Times and Wayfair. We do this through a community of Interview Engineers who are equipped with Karat’s interviewing platform, battle-tested questions, and data-informed best practices.The result is highly predictive and fair interviews at scale that candidates truly enjoy. Karat has amassed the largest and most robust dataset of structured interview intelligence to produce never-before-seen hiring analytics.As the world continues to transition to virtual work, and the fairness of hiring practices in the tech industry come under greater scrutiny, Karat is uniquely positioned to be a valuable, strategic partner as companies transition to 100% remote hiring.Founded in 2014, Karat is a privately held and venture-funded company based in Seattle.Marketing at KaratKarat is actively growing a digital marketing program that will build brand affinity with buyers, practitioners, candidates, and Interview Engineers. The Marketing Operations Manager will build, manage, and enhance a robust marketing machine that creates engaging experiences for multiple audiences and connects our marketing investments to clear business outcomes.They will do this as the primary user and manager of the current marketing tech stack (including Pardot, WordPress, Demandbase, and Salesforce), enhancing it over time to meet new business objectives, managing on-demand reporting for key go to market metrics, and owning the implementation and efficacy of marketing and sales workflows that impact go to market outcomes. And of course, using a marketing-mindset to always put the experiences of the audience first.This role is full time. Candidates may be based in Seattle, Portland, San Francisco, or Los Angeles.Core Responsibilities* Marketing automation: Developing, testing, and optimizing email marketing programs, campaign landing pages, and the workflows that maintain tracking, reporting, and lead assignment behind them* Sales operations: Workflows, assignment rules, lead efficacy, and data hygiene needed to support strategic decision making and day-to-day performance management reporting* Website management: Light website management including development of landing pages and updating existing content* Reporting and analytics: Build and maintain dashboards and reports that cover key quantitative results like website behavior, lead velocity, pipeline velocity, website conversions, impact of program spend, and leverage your intellectual curiosity to suggest and apply optimizations for improved results* Budget: Track expenses from all areas of marketing, using this as an input for key metrics including Cost per Lead, Cost per Opportunity, and ROI* Project management: Create clear workbacks that leverage appropriate owners and stakeholders for projects that may include launching a new lead nurture, to the selection and adoption of new technologies, and remain accountable to the project’s success* Training and documentation: Support marketing, sales, and finance with clear training and documentation on workflows and technologies* Vendor and contractor management: On an as needed basis, manage outside contractors to Karat’s vision of successAbout You* 3 to 5 years of dedicated experience in a highly technical marketing operations role* 1 to 2 years of Salesforce admin experience with best practices in workflow development, reporting, managing objects and fields, and maintaining hygiene* Hands-on marketing automation experience with Marketo or Pardot. This includes email campaign development, landing page development, segmentation, maintaining GDPR and CAN-SPAM compliance, hygiene, integrations, and reporting* Hands-on website management experience with WordPress* Account Based Marketing and Sales. You run display campaigns in Demandbase or a similar solution and leveraged it to inform effective ABM/ABS programs* Project management. You have a proven track record of taking a clear objective and outlining the steps and resources needed to achieve it, following through to completion* You put the audience first and sweat the details, thinking of their experience with every email, every chat, every webpage as an extension of the brand* You are highly analytical and intellectually curious. You have an ability to “sniff out” what’s working and what’s not and a strong desire to optimize for the ideal business outcome* You are able to communicate effectively across all levels in the organizations, starting with the “why” as a basic first principle, and being transparent about the details* You have previous work experience at an inbound agency or within the demand generation/marketing team at a tech-driven B2B/C companyBenefits of joining Karat:While doing meaningful work is rewarding in itself, we also offer the following programs and benefits for all our full-time employees:* Competitive salary and benefits* Medical / dental / vision insurance* Flexible vacation and paid company holidays* Paid parental leave* State-of-the-art equipment for your work stationStatement of Non-Discrimination:In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. Above and beyond discrimination and harassment based on “protected categories,” we also strive to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at Karat.We value a diverse workforce: people of color, womxn, and LGBTQIA+ individuals are strongly encouraged to apply.