Fender Musical Instruments Corporation (“FMIC”) is located in Hollywood, CA. Our brand mission is to serve players and creators at every stage with products and brand experiences that fuel the pursuit of musical expression. Within FMIC Marketing we are building a global community of active players, creators, fans, followers, artists, and influencers across all our physical and digital products and channels.
We are currently searching for a talented Artist and Creator Marketing Manager (PreSonus) to join our global marketing team, based in Los Angeles, CA. This person will play an integral role in leading the PreSonus and Studio One Artist and Creator Marketing and Relations strategies with their proven ability to: identify and build highly effective relationships with impactful creators, artists, producers, engineers, mixers, music industry personnel and influencers; generating in-studio adoption through sales and seeding; and support the development of integrated marketing initiatives (product launches, content/social media, digital and creator-driven concepts) and programs that elevate talent, build the brand and create demand.
This role must be based in the Greater Los Angeles, CA area.
About the Job:
Develop and lead the PreSonus and Studio One artist and creator marketing strategies while deepening our commitment to existing PreSonus and Studio One artists and creators.
Identify and nurture effective relationships with emerging and established artists and creators, based on the highest levels of integrity and collaboration, to support them in their musical journey.
Balance artist/creator relations, brand/product evangelism, and creative community outreach and education.
Provide best-in-class support and service to PreSonus and Studio One artists and creators at every stage, through sales and seeding, to ensure the right product is with the right artists and creators, in the right place, at the right time.
Partner with global & regional marketing teammates and product teams to introduce artists and creators to the brand, provide strategic insights, guidance and align the right artists with key PreSonus and Studio One product launches, product lines and marketing initiatives.
Work closely with artists’ management teams and marketing partners to drive strategic planning and identify opportunities to grow the visibility and co-marketing potential of PreSonus and Studio One artists and creators and properties
Work closely with PreSonus marketing teammates to elevate artists and creators with consumers, media and influencers, via artist- and brand-right marketing strategies spanning product, content, PR, social, grassroots, events, album/song launches, collaborations and more.
Drive growth and engagement of both PreSonus and artist social channels via brand-right marketing strategies that elevate the artist and inspire / engage players and fans.
Support the planning & development of artist and creator-driven concepts & initiatives through continual internal & external communication with artists and creators, their management teams, industry contacts and marketing teammates.
Generate content and business relationships that contribute to other areas of company growth (media exposure, web traffic, digital subscriptions, etc.).
Travel, as needed, to key cities to support the development of an effective network of trusted influencers and advisors and to support critical artist and creator programs.
Establish Los Angeles and the Hollywood, CA office as a global hub for PreSonus artists and creators.
What You Need :
Minimum 5-7 years of music, recording and entertainment industry experience and/or 5-7 years working directly with artists at a brand or agency with a direct focus on identifying and supporting artists to build marketing and/or grassroots programs.
Proven track record of successfully collaborating with multiple emerging and high-profile music artists, creators, songwriters, producers, engineers, and music influencers.
Ideal candidate is in audio production and industry circles, and willing to be an outgoing face for the PreSonus brand evolution and bring in target demo via existing relationships, be technical when needed and lead product demos, and have the ability to inspire artists and audio engineers alike.
Active and willing network of producers, engineers, mixers, creators, etc. in music & recording.
Recording and Musical instruments background, with some level of proficiency with recording hardware/software.
Service mindset — willing to champion & grow the evolving roster of artists and creators internally at PreSonus and to support them with service (gear, support/repairs, exposure, networking, etc.) that goes above & beyond industry standards.
Demonstrated capability to develop, implement, and execute strategies that align with company marketing efforts and other marketing disciplines including PR, Social Media, Content and Retail/Events.
Current with digital marketing best-practices across content, social/shared and owned.
Demonstrated experience utilizing digital communications & social media tools to build relationships and identify and support emerging online artists.
Strong written, verbal and presentation skills.
Self-starter, able to build a plan, communicate a plan, execute and evaluate/report.
Team-player and collaborator, motivated to create wins for the artist and the team.
Bachelor’s degree in Marketing or Business preferred, but not required.
About Fender Musical Instruments: Fender Musical Instruments Corporation (FMIC) is one of the world’s leading musical instrument manufacturers, marketers and distributors, whose portfolio of brands includes Fender®, Squier®, PreSonus®, Gretsch®, Jackson®, EVH®, Charvel® and Groove Tubes®, among others.FMIC offers a competitive benefits package which includes medical, dental, 401(k), paid time off, and an equipment purchase program to help you get the band back together. Fender Musical Instruments Corporation is an equal opportunity employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, disability, veterans’ status, sexual orientation, or any other protected factor.
Fender is required by law in certain jurisdictions to include a pay scale in the job posting for this position. “Pay scale” means the salary or hourly wage range that Fender reasonably expects to pay for this position; it is neither a promise nor a guarantee of the compensation that the successful candidate will receive. The pay scale for this position takes into account the wide range of factors that Fender considers in making compensation decisions, including, without limitation: skill set, experience, and training, licensure and certifications, and other business and organizational needs. If this is a remote position, the pay scale disclosed herein may be adjusted further based upon the applicable geographic differential associated with the location from which the successful candidate will work. Please note that it is not typical for a Fender employee to be at or near the top of the pay scale for their role – especially as a new hire – and compensation decisions are dependent on the facts and circumstances of each case. Subject to the foregoing, the current pay scale for this position is $66,400/yr – $132,800/yr.