SEO Specialist | Boca Raton (Hybrid) Job Summary We are looking for a SEO Specialist who will manage the SEO focused content creation process for our web properties, identify opportunities for SEO, execute link building strategies, and perform ongoing SEO optimizations.
The role will be critical in SEO content research and facilitate the collaboration with writing teams.
The ideal candidate will have strong digital marketing and project management skills, experience with developing content strategies, building and executing off-page optimization techniques, and SEO campaigns to drive organic traffic.
You will have hands-on experience working with SEO tools, and researching competitive landscapes through the lens of SEO.
Essential Functions
· Manage content production by planning content calendars, managing writers (or collaborating with content writing teams), and supporting them on SEO
· Collaborating with web development team to ensure SEO best practices are properly followed throughout website content
· Performing ongoing keyword research, discovery and optimization for new relevant keywords
· Guiding content teams through keyword research
· Keep up-to-date with latest SEO trends, strategies and algorithm changes
· Understand and implement technical SEO audits and changes
· Implement changes in content management systems (e.g.
WordPress)
· Using analytical tools to gauge the success of content
· Researching and implement search engine optimization recommendations
· Creating and execute link building strategies
· Analyzing keywords and SEO techniques used by competitors
· Changing website architecture, content, linking and other factors to improve SEO positions for target keywords
· Monitoring daily performance metrics with SEO tools such as Google analytics to understand SEO strategy performance Job Requirements & Qualifications
· 2 years of experience as a SEO Specialist or other related position
· Bachelor’s degree in Marketing, Business or related field preferred
· Familiarity with relevant tools (e.g.
Ahrefs, SEMrush, Screaming Frog) and web analytics tools (e.g.
Google Analytics)
· Knowledge of standard and current SEO practices
· Prior experience in content marketing, content growth and SEO
· Working knowledge of HTML/CSS
· Experience with SEO reporting
· Excellent communication skills
· Strong organizational and interpersonal skills
· Analytical mindset with numerical aptitude
· Excels at multitasking and project management
· Meets deadlines and thrives in a fast-paced work environment