POSITION: Digital Marketing Specialist
SUPERVISOR: Director of Marketing & Communications
STATUS: Hourly/Non-Exempt
COMPANY
The mission of the Food Bank is to mobilize resources to fight hunger in our community. To fulfill our mission, we source and acquire nutritious food and other products and distribute them to people experiencing nutrition insecurity through our partner agency network and directly through programs; energize the community to get involved and support hunger relief; and conduct hunger and nutrition education and awareness campaigns and advocate for public policies that benefit the people we serve. Food Bank employees are hired because of their unique skills, diverse perspective, and their commitment to our mission. This means that each of us, working together, will do all that we can to fulfill our vision that no one goes hungry in Los Angeles County.
ESSENTIAL FUNCTION
The Digital Marketing Specialist utilizes digital technologies to support the overall mission and goal of the Food Bank. The Digital Marketing Specialist serves as the functional administrator for digital advertising platforms including Google Ads, Meta/Facebook Business Manager, Choozle and other key tools. The Digital Marketing Specialist also supports the Food Bank’s organic Search Engine Optimization (SEO) priorities, including the creation of optimized blog posts and web content.
WHAT YOU’LL DO
Digital Marketing & Content Creation: Assist in the creation, maintenance and optimization of all digital advertising, including Meta/Facebook Business Manager (Facebook and Instagram) and Google Ads. Work closely with the Director of Marketing and Communications and the Creative and Brand Coordinator to ensure message and brand consistency across digital platforms. Serve as the Functional Administrator for tools utilized by the Food Bank for SEO such as ahrefs/Moz, Keyword Planner, Search Console, Google Analytics, etc. Visit partner agencies and food distributions to gather content, and help with content creation to support the Food Bank’s content and inbound marketing strategies. Support the Marketing Content Manager in the creation of emails, web pages, blog posts and other communication assets.
QUALIFICATIONS
Bachelor’s degree in Marketing, Communications, Data Sciences, New Media, English or a related field, or work experience equivalent to these degree achievements.
1-3 years’ experience in a similar role. Non-profit experience preferred.
Superb interpersonal, written (including proofreading and editing), verbal and non-verbal communications skills.
Proficient in Google Ads and Facebook Business Manager.
Basic HTML knowledge. Medium or advanced HTML and CSS knowledge.
Proficient in the Adobe software suite, Google Apps suite (including Google Analytics and Google Tag Manager), Microsoft Office suite, and all social media platforms (Facebook, Twitter, Instagram, YouTube, etc.).
Experience with SEO systems (aHrefs, Moz, etc.) is preferred.
Enthusiasm with project management, specifically the Agile/SCRUM style is preferred.
Insured vehicle with valid California driver license.
BENEFITS
We offer a comprehensive benefits package:
Medical, dental, vision and flexible spending accounts
Employer-paid Life Insurance and Long-Term Disability
Long-Term Care Insurance
403(b) retirement savings plan
Employee Assistance Program
Opportunities for career advancement
Growth & career development: Textbook reimbursement, financial support for professional certifications, monthly book allowance, and additional training resources
Vacation: Two weeks for the first three years
Holiday: Nine paid holidays; eligible upon date of hire
Sick Time: Nine days per year
As a part of the Food Bank’s pre-employment screening process, all potential employees are subject to a Criminal Background Check.
In instances of a federal, state or locally declared emergency, Los Angeles Regional Food Bank is typically considered an essential service and emergency responder; all of its employees may be called in to perform regular or emergent duties.
Los Angeles Regional Food Bank is proud to be an Equal Opportunity Employer.