Assistant Sales and Brand Development Manager – Retail Programs

Location: Los Angeles, CA (Onsite)

FLSA Status: Non-Exempt, Full-Time

Reporting to: Sales Manager

The global entertainment/ media firm (action, adventure, Sci-Fi, and anime) is looking for an Assistant Sales Manager to support the development, communication and execution of retail strategies for the firm properties. 

The duties include introducing CPG products made with the firm’s intellectual property and brand to retail markets and managing licensees throughout the process. The successful candidate can demonstrate the strong project management skills to perform Finance and Business Planning, Brand and Content Management, Category Management, and Retail Sales and Marketing. 

• Perform retail activation discussions both internally as well as externally to increase business opportunities and revenue growth of the company’s retail programs.
• Promote the brand awareness and penetration at retail in North America.
• Lead the development of retail pitch presentations, retail promotional summaries and retail tracking reports.
• Collaborate with Franchise, Licensing and Product Development to develop cohesive retail programs and identify unique opportunities for retailers.
• Participate in financial and business planning for retail programs including the 5-year strategic plans. 
• Develop quarterly forecasts and budgets by analyzing sales forecasts by licensees.
• Partner with key licensees to develop retail strategies and communicate retail activation plans. Compile and analyze retail sell-through information with licensees.
• Manage the fulfillment of creative and marketing assets for retail.
• Review and approve marketing elements from licensees to promote marketing, brand presentations and sales efforts.
• Manage brands and content with the Franchise team to approve licensee marketing elements and provide licensee/product information.
• Perform category management through defining category and property strategies.
• Identify new business opportunities and manage relationships of licensees.
• Assist in organizing, pitching and selecting licensees, followed by setting up and leading licensee business reviews. Provide support during the contract and amendment process.
• Support retail roadshows and presentations with all accurate and quality product and licensee information provided.
• Define account promotion and marketing plans and promote licensee participation with Sales Trade/ Distributor Marketing teams.
• Manage projects in planning for exclusive product development for selected retails.
• Report North American retail activation updates and best practices with global regional leads.
• Other duties requested by Management.

•          Minimum of 3-5 years of experience in retail sales, marketing and/or brand management.

managing licensees and spearheading CPG retail programs; or equivalent combination of education and experience.

•          Bachelor’s Degree in Marketing, Business, Entertainment or related field or MBA degree.

•          In-depth understanding of brand/intellectual property positioning; current retail landscape, retail processes and consumer targets.

•          Strong communication, presentation and influencing skills. Proficiency in computer software programs such as Keynote, MS Excel, MS PowerPoint)

About Advantage Resourcing

Advantage Resourcing is committed to providing equal employment opportunity for all persons regardless of race, color, religion (including religious dress and grooming practices), sex, sexual orientation, gender, gender identity, gender expression, age, marital status, national origin, ancestry, citizenship status, pregnancy, medical condition, genetic information, mental and physical disability, political affiliation, union membership, status as a parent, military or veteran status or other non-merit based factors. We will provide reasonable accommodations throughout the application, interviewing and employment process. If you require a reasonable accommodation, contact us. Advantage Resourcing is an E-Verify employer. This policy is applicable to all phases of the employment relationship, including hiring, transfers, promotions, training, terminations, working conditions, compensation, benefits, and other terms and conditions of employment.

All employees are directed to familiarize themselves with this policy and to act in accordance with it. All decisions with respect to employment matters and other phases of employer-temporary employee relationships will be in keeping with this policy and in accordance with all applicable laws and regulations.