Our client is a fast growing and dynamic media and advertising company located in LA. They are currently seeking to hire a VP of Data Solutions to join their team.
Salary/Hourly Rate:
Dependent on experience
Position Overview:
This VP of Data Solutions role will be embedded within their business solutions team and lead a portfolio of data & tech strategy for their clients. This person will also oversee omni-audience strategy across all campaigns for these clients. This role will focus on being an expert in leveraging their proprietary Identity framework platform (DSP/DMP) to enable data-driven marketing. The role includes C-Suite presentations, thought leadership & insights, client innovation & planning, team management and uncovering new business opportunities.
Responsibilities of the VP, Data Solutions:
- Define overall data strategy for each account
- Develop media marketing strategy aligned with business objectives backed into media KPIs
- Explore and defines seed audiences for audience strategy against business objectives by product using their DMP/DSP and or client data
- Oversee direction of Data Scientists on queries needed for insight development and or custom audiences; defines models, individual model inputs, framework of business rules for queries
- Identify gaps in current tech, measurement capabilities, team structure
- Understands and develops use cases for new technology solutions tied targeting and measurement
- Builds screen & partner allocation based on objectives and audience deliveries
- Partners with Data Scientist to identify new audience optimizations based on campaign performance data
- Manages and trains Directors on assigned accounts
- Manages Data Scientists on assigned accounts
Qualifications for the VP, Data Solutions:
- Minimum 8+ years of experience in Programmatic/Digital/Mar Tech, 10+ overall
- Hands on experience working with a DSP, DMP, CDP or CRM platform or otherad tech platforms
- Expert knowledge of the programmatic, mar/ad tech landscape
- Proven success collaborating across multiple teams/disciplines
- Proven experience working with senior level clients
Education Requirements:
- Bachelor’s degree from accredited school is required
Benefits:
- Atrium Care package available, upon eligibility
As a woman owned firm, we value diversity. We are an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, genetic information or any other characteristic protected by law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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